Responsibilities

• Develop and execute end-to-end GTM strategies for new product launches, features, and platform capabilities.
• Define target audiences, buyer personas, and key vertical opportunities.
• Work cross-functionally with Product, Sales, and Marketing to align launch plans and messaging.
• Build launch frameworks, timelines, and internal enablement programs.
• Define and maintain product positioning, messaging frameworks, and value propositions for Clarvos solutions.
• Translate complex AdTech capabilities (data activation, identity, measurement, optimization) into clear customer benefits.
• Develop product narratives tailored for brands, agencies, and publishers.
• Conduct research on the AdTech ecosystem including DSPs, CDPs, measurement platforms, and identity solutions.
• Monitor competitive landscape and produce battlecards and positioning guidance.
• Identify emerging industry trends across programmatic, privacy, identity, and AI-driven advertising.

Requirements

• 4–8+ years’ experience in product marketing, solutions marketing, or product strategy.
• Experience in AdTech, MarTech, programmatic advertising, or marketing platforms.
• Strong understanding of: - Programmatic advertising - Identity & data ecosystems - dDgital measurement and attribution
• Experience launching SaaS or technology products with a clear GTM strategy.
• Exceptional storytelling and product positioning skills.
• Experience working with DSPs, CDPs, clean rooms, measurement platforms, or identity solutions.
• Background supporting enterprise B2B sales teams.
• Familiarity with agencies, brands, and media buying workflows.
• Startup or high-growth tech experience.

Benefits

• Work remotely with a distributed team of AdTech innovators.
• Collaborate across product, marketing, and sales leadership.
• Opportunity to influence the future direction of the Clarvos platform.