Product Marketing Manager

Mahwah, NJ (On-site)

$75K/yr – $90K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive post‑launch product performance across channels as the market owner responsible for optimization and portfolio strategy.

  • Own post-launch performance across channels and identify optimization opportunities.
  • Must-have: 3+ years in product or ecommerce with cross-functional collaboration.
  • Standout: Experience across retail, marketplaces and data-driven decision making.

Job Description

Responsibilities

  • Own the post‑launch lifecycle of assigned products across channels including retail, Amazon, direct‑to‑consumer, and international markets where applicable.
  • Act as the internal “CEO” of products in market—responsible for ongoing performance, relevance, and optimization after launch.
  • Identify underperforming products and develop clear, data‑backed recommendations to improve results or inform refresh and sunset decisions.
  • Continuously monitor product performance using sales trends, returns, defect rates, warranty claims, and customer sentiment.
  • Identify early warning signs and emerging risks, as well as opportunities to improve conversion, satisfaction, and retention.
  • Review performance by retailer, channel, and region to surface patterns and actionable insights.
  • Analyze ratings, reviews, Q&A, and customer feedback to identify recurring complaints, usability issues, feature gaps, and unmet needs.
  • Partner with Product Development and Customer Experience teams to prioritize fixes, enhancements, and roadmap inputs based on real market data.
  • Ensure customer insights are clearly documented and fed back into future product decisions.
  • Conduct ongoing competitive and category analysis to evaluate pricing, feature parity, positioning, and emerging market trends.
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Chefman

Welcome to Elegance Services Pvt Ltd, a vibrant and expertly managed company specializing in Next Generation Home & Kitchen Appliances. With a keen focus on enriching lives and enhancing lifestyles, we craft a diverse range of products tailored to the needs of modern households and commercial kitchens alike.Our extensive product lineup boasts innovations such as the Electric Tandoor, Steam Cooker, Roti Maker, Induction Cooker, Popcorn Maker, and more. Each appliance is meticulously designed to cater specifically to the needs of Indian homemakers and culinary professionals, streamlining cooking processes to save time and effort. Our goal is to empower users to enjoy prolonged and quality time for other pursuits in life, making everyday tasks effortless and enjoyable.Established in 2004 by Mr. Praveen Sharma under the banner of P Tech Enterprises, our journey began with a commitment to meeting the diverse needs of our customers. In 2006, we introduced the Chefman brand alongside a range of new products, further expanding our offerings and strengthening our market presence.In 2013, we officially introduced the Chefman brand to the Indian and UAE ecommerce market, Expanding our reach and consolidating our position as an industry leader. We proudly initiated an exclusive partnership with Snapdeal for the launch of our Chefman brand in 2013, marking a significant milestone in our journey. This collaboration enabled us to introduce our innovative products to a wider audience, enhancing accessibility and convenience for our valued customers.Throughout our evolution, we have remained steadfast in our dedication to customer satisfaction and product excellence. Elegance Services Pvt Ltd takes pride in its craftsmanship, exemplified by our innovative designs, exceptional quality, and enduring durability. Our commitment to excellence has been recognized with prestigious certifications such as ISO 9001:2008, ROHS, CE, and more, underscoring our commitment to maintaining t

Founded in 2006
Delhi, IND
7 employees (1 in marketing)

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Traffic Signals

Monthly Visitors
1.5K
Traffic Source Mix
Search
40.6%
Direct
37.3%
Referral
13.5%
Social
4.8%
Paid
2%

Headcount Trend

Current headcount: ~7

Marketing Team

Marketing Team Size
1 (14% of company)
Median Career Experience
16.5 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
1