Responsibilities

• Support go-to-market (GTM) readiness and product launches by developing messaging, enablement assets, and coordinating launch timelines across Product, Marketing, and Sales teams.
• Lead the analysis of market dynamics, customer needs, and competitive landscape to create product positioning, roadmap communication, and GTM execution.
• Implement ongoing collection and synthesis of voice-of-customer, market research, and voice-of-field insights to support messaging, enablement materials, and readiness for market release.
• Shape and influence product roadmap development, packaging, pricing, and product prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management.
• Develop and maintain foundational product messaging, including value propositions, proof points, target personas (buyers, users, influencers), and product descriptions.
• Partner with and advise the Sales Enablement and Learning & Development teams to support the creation and maintenance of sales enablement tools for GTM execution, including product and sales demos, one-pagers, and product messaging for outbound and prospecting efforts.
• Own and maintain national product messaging across web and marketing collateral, ensuring accuracy, consistency, and alignment with product strategy.
• Partner with campaign and engagement teams to ensure consistency across pre-sale and post-sale customer experiences.

Requirements

• Solid understanding of product marketing and go-to-market product launches, including product positioning, customer segmentation, and GTM readiness in the CTE K12 Market.
• Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging, with the ability to create concise, audience-appropriate product messaging and sales tools.
• Effective cross‑functional collaboration with strong day‑to‑day autonomy, proactively solving issues and raising bigger risks or roadblocks that need broader alignment.
• Confirmed ability to influence decision-making and direction across multiple cross-functional teams through insights and partnership.
• Experience developing or supporting sales enablement assets such as one-pagers, and knowledge transfer documents, etc.
• Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners.
• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent K12 education experience.
• Typically requires minimum of 3 years of related experience in product marketing, marketing, or similar proven experience.