Responsibilities

• Product Positioning & Messaging : Partner with Product Management and cross-functional teams to develop compelling positioning and messaging for the nCounter and Beacon platforms. Clearly articulate each product’s value proposition and ensure consistent, accurate, and up-to-date messaging across all marketing channels. Maintain message integrity and alignment over time, minimizing inconsistencies across regions, campaigns, and content types.
• Campaign & Content Execution : Execute integrated campaigns that support global marketing programs. Coordinate the development of content and creative assets, including social and digital materials, and manage release timing across channels. Monitor campaign performance and optimize based on engagement metrics and channel insights. Collaborate with marketing programs to deploy content through an omnichannel approach.
• Go-to-Market & Lead Activation : Translate go-to-market strategies into actionable marketing plans that drive qualified leads and support sales pipeline growth. Manage lead generation efforts across campaigns, webinars, and events, including audience targeting and list sourcing from associations, conferences, and external partners.
• Sales Enablement: Equip the commercial team with the tools, training and resources needed to effectively communicate the value of Bruker Spatial Biology products. Support the sales process by tailoring content to specific buyer personas and stages of the customer journey, helping to accelerate deal velocity and improve win rates.
• Competitive Analysis: Evaluate competitors' products, messaging, customers, publications, market share, features, and customer perceptions to gain actionable insights that inform strategic decisions and shape the messaging and positioning of Bruker Spatial Biology products. Provide periodic updates to the commercial team on recent developments from the competitors.
• Performance Tracking & Reporting : Track and report on the performance of marketing initiatives. Analyze key metrics such as lead volume, conversion rates, and return on investment (ROI) to guide future program improvements.