Responsibilities

• Own GTM execution for brand advertising products across the NA market, including launch strategy, sales enablement, and advertiser narrative development.
• Build and maintain sales enablement assets (one-pagers, talk tracks, objection handling, battle cards and training materials) that account teams can use immediately in advertiser conversations.
• Partner with sales leaders and account teams to drive product adoption across key accounts and priority verticals, identifying where gaps exist and building the plans to close them.
• Manage alpha and beta programs for new branding products, coordinating advertiser participation, capturing structured feedback, and synthesizing results into product roadmap recommendations.
• Represent NA advertiser needs to global product teams through formal product requests and ongoing roadmap alignment, ensuring NA-specific signals shape the product.
• Monitor product adoption and revenue performance across priority accounts, analyzing trends and flagging risks or opportunities with clear recommendations for action.
• Run product training sessions for GBS teams, ensuring reps are fluent on new product capabilities, use cases, and the pitches that close.
• Develop vertical-specific strategies for brand advertisers, identifying the right product mix, sequencing, and messaging by advertiser type and business objective.
• Coordinate across Global Product Marketing, Direct Sales, and Agency teams to ensure branding product launches land consistently and at scale.

Requirements

• 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company.
• Strong understanding of brand advertising and upper-funnel products—you know how advertisers think about reach, awareness, and measurement (e.g. brand lift metrics, MMM).
• Demonstrated ability to own a product area end to end, from launch planning through adoption tracking, without being managed at the task level.
• Track record translating technical product capabilities into clear, seller-facing narratives that drive behavior.
• Analytical mindset—comfortable pulling data, identifying trends, and turning findings into concise, actionable recommendations.
• Excellent communication skills, written and verbal, across audiences ranging from sales reps to upper-level stakeholders and external advertisers.
• Ability to manage multiple workstreams with competing deadlines without dropping accountability and collaborative by default, direct when it matters, and self-directed in how work gets done.

Preferred

• Experience at a major ad platform or brand-focused agency.
• Familiarity with TikTok's advertising ecosystem, including brand and premium ad formats.
• Experience working with brand marketers, creative agencies, or media agencies on awareness and consideration campaign strategies.
• Track record influencing product roadmaps through structured advertiser feedback and formal product requests.
• Experience managing or coordinating with partner ecosystems (brand measurement, creative platforms, or verification partners).

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).