Responsibilities

• Partner with Product and Marketing to plan and execute product launches.
• Define target audiences, positioning, launch objectives, success metrics, and cross-functional plans.
• Translate product capabilities into clear customer value, differentiated messaging , and audience-specific communications.
• Develop launch plans, internal enablement, customer-facing content , and other go-to-market materials.
• Help establish repeatable launch practices that improve alignment, readiness, and impact.
• Develop differentiated positioning, messaging, and value propositions for Arcoro’s products, solutions, and target audiences.
• Translate complex product capabilities into clear stories grounded in customer needs and business outcomes.
• Provide core messaging frameworks and source content that Marketing and Sales Enablement teams can adapt into campaigns, content, and customer-facing materials.
• Gather and synthesize market, buyer, and competitive insights to inform positioning, launches, and growth strategies.
• Conduct targeted win/loss analysis to identify buying criteria, competitive patterns, and reasons for no-decision outcomes.

Requirements

• 3+ years of product marketing experience in a B2B SaaS organization.
• Demonstrated experience leading go-to-market strategy and execution for product launches or strategic growth initiatives.
• Experience developing differentiated positioning, messaging, and value propositions for complex products or workflow-based solutions.
• Ability to synthesize customer, buyer, market, competitive, and win/loss insights into actionable recommendations.
• Exceptional writing, storytelling, and presentation skills, with the ability to simplify complex ideas for different audiences.
• Strong cross-functional leadership and project-management skills, including the ability to align stakeholders and move initiatives forward without direct authority.
• A proactive, resourceful working style and the ability to balance strategic thinking with hands-on execution.
• Practical experience using generative AI to improve marketing workflows, along with sound judgment around accuracy, quality, and responsible use.

Preferred

• Experience marketing HR, workforce management, payroll, time tracking , and/or construction technology.
• Experience developing clickable product tours or demos with a tool like Tourial, Navattic, or Consensus.
• Familiarity with Salesforce, HubSpot, and/or other CRM and marketing technology platforms.