Responsibilities

• Engage directly with customers, partners, and analysts to stay close to market and competitive dynamics.
• Identify and drive GTM strategies for new market opportunities, emerging use cases, and points of competitive advantage.
• Partner with product management to shape roadmap strategy and positioning, translating customer and market signals into product decisions.
• Own launch strategy for new products and partnerships through sales readiness and customer adoption, against revenue and adoption targets.
• Define and evolve Fireblocks' market positioning and messaging, across every market we strategically compete in and every buyer we sell to.
• Translate product and market strategy into global GTM enablement across pre and post-sales teams.
• Set and manage the team's strategy and OKRs, while building a culture of excellence and investing in the team's professional growth.

Requirements

• 15+ years experience in B2B SaaS product marketing, preference to FinServ, Payments, FinTech and Cybersecurity.
• 5+ years of team management experience
• A great writer and storyteller, that creates meaningful content aligned to our company objectives.
• Experience in a fast-paced, high growth-stage startup.
• Entrepreneurial-minded, with a high sense of urgency, dedication, and a drive to succeed.
• Willingness to roll your sleeves up, be hands-on and lead by example.
• Excellent communicator who can drive consensus and articulate recommendations to cross functional partners.
• A passion and a willingness to learn about new technologies including digital assets and the new financial use cases they enable.
• Must be comfortable with a continuous deployment process.
• Experience with segmentation strategies, developing buyer personas, articulating customer pain points, redefining market positioning and crafting client-facing messaging.