Responsibilities

• Establish product marketing as a core function within the company distinct from product management with defined scope, best practices, and processes to enable effective go-to-market capabilities
• Serve as the voice of the market to Product Management with timely commercials insight to inform roadmap priorities in partnership with product leadership.
• Develop foundational assets such as messaging frameworks, competitive positioning, and product one-pagers.
• Create a repeatable go-to-market model for product launches and iterate it over time.
• Lead end-to-end product launch planning and execution to ensure new products, features, and enhancements achieve commercial success, market adoption, and internal alignment, including defining the launch strategy, goals, and success metrics in partnership with Product, Sales, and Marketing teams.
• Build sales enablement tools and conduct training sessions to increase adoption and effectiveness of tools and content.
• Partner with sales and client success to develop a framework to support partnership enablement.
• Translate product features into compelling value propositions tailored for different audiences.
• Develop the tools and language needed to confidently explain pricing models to prospective and current customers, as well as consultants.
• Establish a repeatable, scalable market research and competitive analysis process and maintain a central repository of insights accessible to cross-functional partners..

Requirements

• 8+ years of product marketing experience, including proven success building or scaling a product marketing management function.
• Hands-on operator with strong storytelling, positioning, and go-to-market expertise.
• Strong cross-functional collaborator with experience working directly with product, sales, and client success.
• Proven ability to create foundational product marketing tools and scale them into repeatable processes.
• Proven ability to support pricing and value communication in enterprise sales cycles
• Data-driven mindset with the ability to use insights to influence strategy and execution.

Preferred

• Experience working in health care, employer or health plan services preferred.
• Experience partnering with data science, clinical, or research teams to bring insights to market preferred.

Benefits

• Full benefits package, including Paid Time Off (PTO), medical, dental, vision, 401(k) with match, robust EAP, wellness program, and much more