Own product marketing for BlueConic by shaping positioning, guiding launches, and aligning across product, sales, and marketing to drive adoption.

• Shape product positioning and messaging: develop differentiated positioning, messaging, and storytelling for BlueConic’s products and solutions. Translate complex capabilities into clear, compelling narratives that resonate with B2C marketers.
• Drive go-to-market execution: Support the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact.
• Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution.
• Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence.
• Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, and customer case studies.
• Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively.
• Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution.