Responsibilities

• Shape product positioning and messaging: develop differentiated positioning, messaging, and storytelling for BlueConic’s products and solutions. Translate complex capabilities into clear, compelling narratives that resonate with B2C marketers.
• Drive go-to-market execution: Support the planning and execution of product and feature launches in close collaboration with product, sales, and marketing teams, ensuring clear internal alignment and strong external impact.
• Act as a strategic partner: Work closely with stakeholders across product, sales, marketing, and customer success to ensure alignment and consistency in messaging, enablement, and execution.
• Market and customer insight: Conduct ongoing market and competitive research, analyze customer feedback, and translate insights into actionable recommendations for positioning, messaging, and product roadmap influence.
• Develop high-impact content: Create and guide the production of compelling marketing materials such as sales decks, one-pagers, website copy, and customer case studies.
• Enable the sales organization: Develop and deliver enablement tools, training, and messaging frameworks that help sales teams understand the product, engage prospects, and close deals effectively.
• Analyze and optimize: Track performance metrics across marketing programs, launch activities, and enablement tools to evaluate success and continuously improve strategy and execution.

Requirements

• 4-6 years of experience in Product Marketing, preferably at a B2B SaaS company
• Experience supporting go-to-market strategy and executing successful product or feature launches
• Exceptional writing, storytelling, and presentation skills, with experience communicating across technical and business audiences
• Strong strategic thinking paired with a willingness to execute and iterate quickly
• Excellent cross-functional collaboration skills and the ability to influence without direct authority
• Natural curiosity about customers, markets, competitive dynamics, and emerging technology trends
• Comfort operating in fast-paced, evolving environments with shifting priorities
• AI fluency and a builder mindset. You actively explore new AI tools and workflows to improve speed, creativity, research, content development, and execution

Preferred

Benefits

• a comprehensive benefits package to full-time employees including a selection of medical, dental, and vision insurance plans
• 401(k) matching
• 28 vacation days annually
• paid parenting leave
• and more