Responsibilities

• As the Product Marketing Manager for BitLife, you are the bridge between our developers and millions of 'Bitizens' worldwide.
• Owning the entire player journey, you’ll navigate the lifecycle from the first ad impression to the 50th digital generation.
• You will execute and optimize the full-funnel strategies that keep BitLife at the top of the charts while aggressively expanding the franchise into new territories.
• The Census Taker: Define our target audiences using data analytics, user research and community feedback, figure out why 40% of our players are obsessed with becoming professional exorcists.
• User-Centric Architect: Implement strategies that put the player first, whether they’re trying to live to 120 or trying to get mauled by a hippo.
• The Spy: Conduct deep-cover market research and competitive analysis to identify growth opportunities before the "other guys" even wake up.
• The Storyteller: Develop product positioning and brand narratives that turn a simple text update into a "must-play" digital tragedy.
• The Quality Controller: Support product development through testing and validation, ensuring the "Crime" tab is as addictive as a real life felony (but with fewer legal fees).
• The Grand Architect: Design comprehensive marketing strategies that blend product features with UA elements seamlessly.
• The Puppet Master: Craft and execute GTM plans focused on aggressive organic growth through high-impact marketing activations.

Requirements

• Bachelor’s or MBA in Marketing with 5+ years of experience navigating the gaming or entertainment landscapes.
• A proven history of executing product marketing strategies and activations that drive measurable growth.
• Strong analytical skills with a deep understanding of mobile gaming metrics. You are comfortable translating LTV, retention curves, and ROAS into actionable marketing insights.
• Exceptional leadership and cross-functional abilities. You know how to build bridges between developers, data scientists, and creative teams to keep a project moving forward.
• A genuine passion for gaming. You stay current on industry trends and understand the psychological triggers that keep players engaged across all genres.