Product Marketing Manager

New York City, NY (Hybrid)

$128K/yr – $158K/yrMid LevelFull time

Posted 4 hrs ago

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Job Summary

Lead the product marketing storytelling across ICPs and buyer journeys, shape demand narratives, and arm sales and CS with playbooks and launches, while driving adoption and feeding continuous messaging improvements.

Own positioning and messaging across the buyer journey
Develop launch content and sales/CS playbooks

Job Description

Responsibilities

Define the Story: Own positioning and messaging for each ideal customer profile (ICP) and persona, turning product capability into simple, resonant messaging across the full buyer journey.
Find the Story: Identify and shape the narratives supporting our demand generation — spotting the angle that will resonate with the audience in the room and building the content that brings it to life.
Arm the Field: Build the sales and customer success playbooks that equip the team to win with confidence.
Bring Launches to Life: Own the content that carries our story to market — website, product pages, email campaigns, PR & comms, events, and webinars.
Drive Adoption: Partner on customer marketing and expansion campaigns that keep customers engaged and growing with us.
Close the Loop: Build feedback loops from Sales, CS, and customers back into positioning, so our messaging keeps getting sharper.

Requirements

Storytelling Chops: You have deep empathy for customers and can adapt how you communicate to reach both technical and non-technical audiences.
AI Prowess: You know how to leverage AI tools to drive efficiency and scale your impact without sacrificing quality, and you bring this mindset to everything you do.
Communication Skills: A proven ability to build strong relationships across Sales, Product, and Marketing stakeholders.
Growth Mindset: A self-starter who can build programs from scratch, with a positive attitude and a willingness to get the job done.
Curiosity: You're genuinely interested in customers and products — you dig into how things work and become the expert.
Proven Track Record: Experience in product marketing within B2B SaaS or enterprise software, with a knack for managing multiple high-priority projects in a fast-paced environment.

Benefits

Competitive salary
Restricted Stock Units (RSUs)
Matching 401K Plan
Comprehensive and generous health insurance, including vision and dental coverage
Home office allowance
Generous PTO policy
Half day Fridays

Bessemer Venture Partners India

Bessemer Venture Partners is one of the world's oldest and most active venture capital firms, founded in 1911. We have 400+ active portfolio companies, and 150+ IPOs and deSPACs to our name.We've been investing in India since 2006 with a dedicated, on-the-ground team focused on early-stage founders building enduring companies. With over 80 investments in India, we back businesses across AI, Consumer, Cybersecurity, Fintech, and Healthcare. Our India portfolio includes Swiggy, BigBasket, Urban Company, Bharat Matrimony, Medi Assist, NephroPlus, Moxie, Boldfit, Aivar, Graph AI, Easebuzz, Perfios, Transbnk, and more. Globally, our portfolio has included Pinterest, Shopify, Twilio, LinkedIn, DocuSign, Fiverr, Toast, and ServiceTitan. We pride ourselves on partnering with many of our companies from the earliest of stages until their IPO and beyond. Born from innovations in steel more than a century ago, Bessemer’s storied history has afforded its partners the opportunity to celebrate and scrutinize its investment decisions (see Memos) and also learn from the investments we didn’t make (see Anti-Portfolio).We are committed to forging the legacy companies of tomorrow and if you're building something that matters, we'd like to connect.

Founded in 2006

Bengaluru, Karnataka, IND

16 employees (1 in marketing)

www.bvp.com/india