Responsibilities

• Develop the positioning, messaging, and go-to-market strategy for a major area of Benchling’s platform.
• Lead product launches from early strategy through market introduction, field readiness, adoption, and measurement.
• Own and contribute to pricing and packaging, including pricing analysis, deal assistance, discounting methodology, and pricing enablement for the field.
• Partner closely with Product and Engineering to understand how the product works and bring customer, market, and commercial insight into product decisions.
• Build a deep understanding of our customers, users, buyers, competitors, and the changing enterprise software and AI landscape.
• Create product narratives, content, and enablement that help customer-facing teams communicate Benchling’s value with clarity and conviction.
• Work across Sales, Customer Experience, and Marketing to identify opportunities to drive adoption, expansion, pipeline, and revenue.

Requirements

• 6+ years of experience in product marketing or a related go-to-market role within B2B enterprise software.
• Marketed complex or technical products, such as data platforms, APIs, SDKs, integrations, developer tools, workflows, or AI products.
• Owned positioning, messaging, product launches, and sales enablement from strategy through execution.
• Partner with technical product managers and engineers, ask productive questions, and translate what you learn without losing the important details.
• Strong writer and storyteller who can make complicated ideas clear, specific, and compelling. You leverage AI, but do not use it to override human judgment and creativity.
• You can understand customers and the nuanced enterprise buying dynamics to communicate value to users, technical stakeholders, business leaders, and executives.
• You are comfortable creating structure in ambiguous environments and driving work forward across multiple teams.
• You are deeply curious and motivated to learn unfamiliar technical and scientific domains.

Preferred

• Experience at a growth-stage or rapidly scaling enterprise software company.
• Experience marketing a platform or products used by technical audiences.
• Experience driving adoption or expansion within enterprise customers.
• Experience bringing AI products or capabilities to market.
• Familiarity with biotechnology, scientific software, or regulated industries.