Product Marketing Manager

Responsibilities

• Own positioning and messaging for the Baselayer platform and its individual products, grounded in real customer research rather than internal opinion
• Build the sales narrative end to end, including pitch decks, one-pagers, battlecards, objection handling, and ROI framing that AEs actually use
• Lead go-to-market for product launches: define the audience, set the launch tier, coordinate Product, Sales, and Design, and own the outcome after ship
• Run competitive and market intelligence across the KYB, fraud, and onboarding landscape, and turn it into guidance the team can act on
• Partner with Sales to diagnose where deals stall, then build the content and enablement that unsticks them
• Interview customers and prospects regularly, and bring what you learn back into product strategy and roadmap conversations
• Drive pricing and packaging work alongside Product and Sales leadership as we expand the platform
• Write the substantive content that earns credibility with a risk and compliance audience: case studies, benchmark reports, webinars, and thought leadership
• Define what success looks like for your work and report on it honestly, including pipeline influenced, win rate, and launch adoption
• Based in New York City; Full-time in office

Requirements

• 5+ years of product marketing experience at a B2B software company, including time at a startup or early-stage team
• A track record of owning positioning and messaging for a technical product, not just executing campaigns someone else scoped
• Excellent writing, with the ability to take a dense technical capability and make it sharp, specific, and free of buzzwords
• Experience running product launches from strategy through post-launch measurement
• Comfort working directly with sales teams and sitting in on customer calls
• Strong judgment about what to prioritize when everything is unbuilt and there’s no playbook
• Comfort operating in ambiguity, with a bias toward shipping over polishing

Preferred

• Experience marketing to banks, credit unions, fintechs, or other financial institutions
• Working knowledge of KYB, KYC, AML, fraud, underwriting, or merchant onboarding
• Experience marketing AI or data products to a skeptical, compliance-minded buyer
• You’ve been an early marketing hire and built the function from the ground up
• Fluency with analytics and CRM data, so you pull your own numbers rather than waiting on someone else
• Experience with pricing and packaging decisions across a multi-product platform
• You’re proactive, opinionated about craft, and motivated to build something that lasts

Benefits

• Time off when you need it: Flexible PTO so you can recharge without red tape
• In-person energy: We're based in NYC & SF and meet in the office full-time
• Competitive compensation: We pay well and back it with equity. We want you to think and act like an owner
• Career rocket fuel: You'll help build the foundation of a high-growth startup, working side by side with experienced founders and team members who've done it before
• Benefits on us: We cover 100% of your health, dental, and vision premiums. No surprise deductions from your paycheck
• 401(k) with company match : We match your contributions so your future self benefits too
• HSA contributions included: We contribute to your HSA on applicable plans, so your coverage works as hard as you do
• Stay healthy, stay sharp: A $250 monthly gym stipend to help you bring your best self to work, and everywhere else
• Lunch on us: Lunch stipend so you can stay fueled and focused without thinking about it
• A seat at the table: We believe in transparency, radical candor, and giving every team member a voice 🔥