Responsibilities

• Own and maintain a suite of B2B marketing collateral, including website pages, product demos, one-pagers, case studies, battle cards, email sequences, and sales decks
• Develop clear and differentiated positioning and messaging for Base44's product lines, translating technical capabilities into compelling customer-facing language
• Conduct customer interviews, win/loss analyses, and market research, turning insights into actionable strategies and sharpening go-to-market approaches
• Manage marketing performance metrics, using data dashboards to optimize strategies and eliminate ineffective efforts
• Work as a full-stack marketer, utilizing AI tools and no-code platforms to create content, automate workflows, and execute campaigns independently

Requirements

• 5–8 years of experience, including 3–4 years in product marketing in a B2B environment
• Hands-on experience creating high-quality B2B marketing assets, including website copy, demo scripts, and sales decks
• Fluent in using AI tools and no-code platforms to streamline workflows and enhance marketing efforts
• Proficient in data analysis, with the ability to pull and interpret data to inform decisions
• Strong working knowledge of HubSpot for managing campaigns, tracking pipeline impact, and connecting marketing efforts to revenue outcomes
• Skilled in conducting customer interviews and synthesizing insights into actionable strategies
• Ownership mindset with strong written communication skills and a bias toward output
• Comfortable working cross-functionally and navigating ambiguity

Benefits

• For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.
• Other benefits vary from country to country. You’ll get a detailed offer at the final stages of the hiring process, though salary expectations may be discussed earlier in the process.