Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
23 hrs ago
Product Marketing Manager - Backhoe
Pooler, GA
Salary Not AvailableMid Level4+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the product strategy and roadmap for construction equipment, turning dealer and customer needs into actionable features that align with long term vision and platform capabilities.
- Own product strategy and roadmap: translate user and market needs into specs for current and future development.
- Voice of customer: gather insights to inform product decisions and coordinate with engineering teams.
- Sales enablement: develop audience-specific assets and training for dealer and direct sales teams.
Job Description
- Partnering with our factory-based Product and Engineering Teams to provide target product specifications and product features for completion of current and future product development of the product line
- Define overall strategy, product roadmap and technical/feature specifications for new products based on long-term product vision, user needs, technical and market trends, and platform capabilities
- Demonstrated ability in crafting & developing compelling audience-specific messages and tools (videos, customer success stories, presentations, demos, how to guides etc.), to be used on the web, events and in campaigns
- Provide on-going product support to dealer and direct sales teams
- Gather comprehensive voice of customer analysis to support product development activities
- Coordinate product development activities with engineering teams
- Track and communicate competitor product activity and product trends to division and regional sales teams
- Maintain competitive data files on pricing and market share
- Identify new market opportunities and develop new and/or improved products to satisfy this market gap
- Create and conduct sales training seminars and demonstrations
JCB
JCB is one of the largest privately owned engineering and manufacturing companies in the UK and the World's third largest manufacturer of construction machinery. With a global presence and manufacturing facilities on 4 continents, we employ over 15,000 people worldwide and produce over 300 different products.With a trusted brand that is synonymous with world class innovation. Our team design and build machines for hard work and reliability, using only the most advanced technology and techniques. We produce a broad spectrum of machines from 800kg to nearly 50 tonnes for markets including traditional construction through to defence, waste recycling and agriculture. JCB's success is built upon constant customer focus and innovation in everything we do. Always looking for a better way.
