Head of Product Marketing
PolyAI
Kansas, USA (Remote)
$344K/yr - $452K/yrIn-houseFull-timeDirector/executive8+ years exp.
23 hrs ago
Product Marketing Manager - Backhoe
Pooler, GA
Salary Not AvailableMid Level4+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end product strategy and cross-functional execution for a construction equipment line, with a sharp focus on roadmaps, sales enablement, VOC, and market opportunities.
- Product Strategy & Roadmap: Define specs and features aligned to long-term product vision and market needs.
- Commercial Enablement: Build audience-ready messages, assets, and sales training to fuel dealer and direct sales success.
- VOC & Competitive Intel: Gather customer input and track competitors to inform development and pricing decisions.
Job Description
Responsibilities
- Product Leadership & Strategy: Define roadmap and technical/feature specs for current and future product development based on long-term vision and market trends.
- Cross-Functional Collaboration: Partner with Product and Engineering to translate strategy into target specifications and coordinate development activities.
- Audience Messaging & Content: Craft audience-specific messages and assets (videos, success stories, demos, how-to guides) for web, events, and campaigns.
- Sales Enablement & Support: Provide ongoing product support to dealer and direct sales teams and develop sales training materials.
- Voice of Customer & Competitive Intelligence: Gather VOC analyses and track competitor activity to inform product decisions.
- Market Opportunity & New Products: Identify market gaps and develop new or improved products.
- Marketing Materials & Training: Create materials for the Product Information Book and coordinate with Marketing; develop and run sales training seminars.
- Systems & Tools: Maintain SAP sales configuration system and dealer ordering tooling in collaboration with factory teams.
- Events & Shows: Attend relevant shows and conventions to showcase products and capture market feedback.
- People & Travel: Manage direct reports and travel up to 30% as required.
JCB
JCB is one of the largest privately owned engineering and manufacturing companies in the UK and the World's third largest manufacturer of construction machinery. With a global presence and manufacturing facilities on 4 continents, we employ over 15,000 people worldwide and produce over 300 different products.With a trusted brand that is synonymous with world class innovation. Our team design and build machines for hard work and reliability, using only the most advanced technology and techniques. We produce a broad spectrum of machines from 800kg to nearly 50 tonnes for markets including traditional construction through to defence, waste recycling and agriculture. JCB's success is built upon constant customer focus and innovation in everything we do. Always looking for a better way.
