Product marketing manager (B2B) – Global technology hardware company

Responsibilities

• Develop and execute go-to-market strategies for new B2B product launches in North America.
• Partner with sales teams to understand customer needs, market trends, and competitive opportunities.
• Share North American customer insights, market feedback, and competitive intelligence with engineering and global product teams to help inform product development priorities.
• Translate technical product capabilities into compelling positioning and messaging for B2B audiences.
• Work with global product marketing leadership to align regional strategies with company priorities.
• Coordinate with marketing colleagues and external agencies to support local campaigns and outreach.
• Manage product marketing initiatives from initial planning through execution, building increasing ownership of regional strategy.

Requirements

• 5–8 years of product marketing experience in B2B technology, preferably involving physical hardware products such as data center infrastructure, cooling systems, or related technologies.
• Experience developing and executing go-to-market strategies for new product launches.
• Ability to collaborate effectively with sales and engineering teams on technical products.
• Understanding of B2B customer needs, market dynamics, and product positioning.
• Strong communication and project management skills, with the ability to work across global teams.
• Comfortable taking initiative and working independently while navigating established processes.

Preferred

• Direct experience with data center infrastructure, cooling technologies, or related B2B hardware products.
• Experience working with global product marketing teams to adapt strategies for regional markets.
• Experience collaborating with external marketing agencies on regional campaigns.

Benefits

• Medical, dental, and vision insurance, with 100% of the basic employee plan covered by the employer and 50% of dependent coverage.
• 401(k) plan.
• Basic and voluntary life insurance and accidental death and dismemberment (AD&D) coverage.
• 15 vacation days and 5 sick days.
• 11 paid holidays plus 5 floating holidays.