Product Marketing Manager, B2B, Alexa Enterprise

Seattle, WA (Unknown)

$109K/yr – $160K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and drive go-to-market and product marketing efforts, shaping positioning, content, enablement, and market research across the enterprise buying journey.

  • Lead GTM strategies with cross-functional partners
  • Define product positioning and messaging
  • Create high-impact, enterprise-focused content

Job Description

Responsibilities

  • Develop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teams
  • Lead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates value
  • Craft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journey
  • Develop and maintain sales enablement content to accelerate pipeline growth and increase sales productivity
  • Conduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmap

Requirements

  • 5+ years of professional non-internship marketing experience
  • Experience using data and metrics to drive improvements
  • Owning strategy and execution of product launch and marketing strategies
  • Led positioning, messaging, narrative development and sales enablement from the ground up

Preferred

  • Demonstrated sound business judgment and the ability to think strategically about a quickly growing business alongside the interest and ability to dive into tactical details
  • Creative problem-solver with a growth mindset; actively and intuitively seeks ways to improve business outcomes

Benefits

  • health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
  • 401(k) matching
  • paid time off
  • parental leave

Salaries

Posted range

$109K/yr – $160K/yr

Taken straight from the job posting.

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Product Marketing Manager, B2B, Alexa Enterprise

Amazon.com · Seattle, WA · Unknown