Responsibilities

• Develop clear, differentiated positioning and messaging for APIs, articulating the value of the platform, integrations, and ecosystem to both technical and business audiences.
• Shape and evolve the ecosystem narrative, positioning APIs as a core driver of customer value, innovation, and partner-led growth.
• Create and maintain API-focused content, optimizing it for discoverability, usability, and conversion.
• Support go-to-market execution for API launches, enhancements, and new integrations, ensuring consistent and scalable launch frameworks.
• Partner closely with Product and Engineering teams to deeply understand API capabilities (e.g., data access, workflow integration, and automation) and translate them into compelling use cases.
• Conduct market, customer, and competitive research focused on tax and accounting platforms, APIs, and connected ecosystems to inform positioning and go-to-market strategy.
• Develop and execute targeted programs that drive API adoption, integrations, and ecosystem expansion.
• Enable Sales and Customer Success teams with compelling API value narratives, use cases, and integration-led selling strategies that support upselling and cross-selling.
• Create high-impact assets such as integration playbooks, ecosystem value propositions, partner case studies, and technical sales enablement materials.

Requirements

• 3–5+ years of experience in Product Marketing, Developer Marketing, or Technical Marketing within a B2B SaaS or platform environment.
• Experience working with APIs, integrations, or platform ecosystems, ideally within enterprise or vertical SaaS (tax, accounting, finance, or related industries).
• Strong ability to translate technical concepts (APIs, endpoints, authentication, integrations, and workflows) into clear, differentiated business value.
• Experience supporting go-to-market initiatives for platform capabilities, APIs, or integrations.
• Familiarity with developer ecosystems, API documentation tools, and integration frameworks.
• Experience with CRM systems, marketing automation platforms, and data/analytics tools is a plus.
• Proven ability to create both developer-facing and business-facing content, balancing technical depth with commercial clarity.
• Experience conducting competitive analysis, particularly around platform ecosystems and integration-led differentiation.
• Strong collaboration skills, with the ability to work effectively across Product, Engineering, Marketing, Sales, Partnerships, and Customer Success teams.
• Excellent written and verbal communication skills, with the ability to tailor messaging for both technical and executive audiences.