Responsibilities

• Market Analysis – Perform market analysis through identifying market trends, defining the target market segment and target applications, and conducting competitive analysis
• Product Strategy – Maintains current status of customer/system requirements for existing and future products to create product proposals with market, customer, pricing, competitor, technology assumptions and risks resulting in the new product decision.
• Business Analysis – Forecast product volume and revenue through determination of product value, market and opportunity size, and identifying lead customers.
• Actively maintains an opportunity pipeline to provide management with a current product family revenue outlook.
• Launch Plan – Formulate the product value proposition and product introduction strategies including: generating sales collateral and providing product consultation supporting the targeted market segment and customer base in order to drive product adoption
• New Product Development - Provides product consultation to product development teams in the design and development stages of products