Responsibilities

• Own measurement and data collaboration solutions within TikTok's Measurement suite, with a strong understanding of ads measurement capabilities, technical product infrastructure, and advertiser use cases.
• Define go-to-market strategy for TikTok’s measurement and data solutions. Our team is instrumental in setting strategy and ensuring strong execution and operations against that strategy.
• Develop thought leadership around key product launches in response to industry, platform, and market developments, partnering closely with the Global Business Marketing team.
• Develop programs that enable adoption of measurement and data products, identify blockers to implementation, and work cross-functionally to resolve them.
• Partner closely with Sales, Marketing Science, Product, Legal, and other cross-functional teams to deeply understand user pain points, form business requirements, and help prioritize solutions that influence product development.
• Communicate the value proposition of new measurement and data solutions to internal and external stakeholders, and ensure that effective collateral and packaging are developed.
• Help shape narratives around technically sophisticated product solutions, translating complex capabilities into clear, compelling customer value for advertisers, agencies, and partners.

Requirements

• BA/BS degree or above
• 3+ years of experience in product marketing, product strategy, or consulting across measurement/analytics, B2B SaaS, AdTech, martech, data platforms, or digital products
• Strong understanding of measurement products, analytics workflows, data infrastructure, or technical platform solutions
• Proven track record driving global GTM strategies and collaborating across functions
• Excellent communication, presentation, and analytical skills, with the ability to build compelling narratives and simplify technical concepts for different audiences
• A fast learner with good judgment and original thinking, with the ability to thrive in ambiguity and adapt quickly to change

Preferred

• Experience with measurement platforms, experimentation, attribution, audience solutions, data collaboration tools, or technical advertising products
• Background working with global sales organizations and agency/advertiser stakeholders
• Familiarity with industry trends across measurement, analytics, data interoperability, and advertising technology
• Ability to understand and communicate complex product architectures, data flows, and measurement methodologies

Benefits

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).