Product Marketing Manager

Rock Hill, SC (Hybrid)

Salary Not AvailableMid Level5+ years exp

Posted 3 weeks ago

Job Summary

Own the go-to-market strategy and dealer network for Atlas Copco portable equipment in North America, driving market expansion and product support across sales, marketing and operations.

  • Go to market strategy and dealer network development
  • Market growth through key accounts and channels
  • Cross-functional product and brand management

Job Description

Responsibilities

  • As a Product Marketing Manager, you will develop the business for the assigned product range in the North American territory, which includes the United States and Canada.
  • You will work with our regional sales managers and business development managers, our customers, our product company, and our national account managers to see where our best opportunities are for growth. You will also actively pursue new dedicated dealers and specialty channels.
  • You will work closely with the divisional marketing and the factory in identifying future product requirements.
  • You will report to the Vice President/Business Line Manager in our US Customer Center. You will have access to all the support staff of the customer center in terms of logistics, material handling, marketing and communications, etc.
  • Business Development (Estimated @ 60% of time)
  • In consultation with the BLM, provide ownership for the “go to market” strategy for these products, as well as researching, setting up, and managing a dealer network and channels to market.
  • Support direct sales in Dealer setups for key accounts/OEMs.
  • Build market position and achieve sustainable financial growth by locating, developing, defining, negotiating and closing business relationships.
  • Visit customer’s sites to provide technical expertise and to aid in setup and commissioning of products in the assigned brands and ranges.
  • Plan and provide oversight for new market initiatives.

Requirements

  • A college or university degree in business, engineering or similar or a combination of education and experience is required.
  • 5 years of sales and marketing experience in the portable industrial equipment market segment and/or the equivalent combination or education and experience.
  • Specific knowledge of and experience working in the U.S. portable industrial equipment business.
  • A solid understanding of the sales process of Atlas Copco portable industrial equipment products and their applications.
  • Proven experience in project management.

Preferred

  • Knowledge of the Power and Light product range.
  • Experienced in dealing with aftermarket products is considered an asset.
  • Proven business analysis and motivational presentation skills.
  • Previous experience of sales territory and channel management.
  • Previous experience with generators, battery energy storage systems and/or light towers
  • Excellent written and oral communication skills.
  • Computer literate (SAP, C4C, Microsoft Office, etc.) and strong knowledge of Excel and PowerPoint would be an asset.

Benefits

  • We offer competitive wages and a world-class benefits package including medical, dental, and vision insurance, company-paid life, short and long-term disability insurance, generous paid time off, and 401(k) matching and automatic company contribution.
Atlas Copco Group logo

Atlas Copco Group

Atlas Copco Group enables technology that transforms the future. We innovate to develop products, services and solutions that are key to our customers’ success. Our four business areas offer compressed air and vacuum solutions, energy solutions, dewatering and industrial pumps, industrial power tools and assembly and machine vision solutions. In 2024, the Group had revenues of BSEK 177, and at year end about 55 000 employees.

Stockholm, Stockholm County, SWE
49K employees (1,180 in marketing)

Marketing Team

Marketing Team Size
1,133 (2% of company)
Median Career Experience
9 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
6

Traffic Signals

Monthly Visitors
97K
Traffic Source Mix
Search
49.6%
Direct
32%
Referral
11.2%
Social
5.9%
Paid
1%

Headcount Trend

Current headcount: ~48.6K

Recent News

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Product Marketing Manager

Atlas Copco Group · Rock Hill, SC · Hybrid