Sr. Manager, Product Marketing
Pioneers
USA (Remote)
$140K/yr - $150K/yrIn-houseFull-timeSenior level5+ years exp.
12 hrs ago
Product Marketing Manager
Tampa, FL (Hybrid)
$115K/yr – $130K/yrMid Level3+ years expFull time
Posted 2 months ago
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Job Summary
Own the product-marketing narrative and enablement engine for a B2B SaaS product portfolio, turning capabilities into buyer-ready messaging, a living knowledge base, and scalable AI-driven content and training across GTM teams.
- Growth/Content Engine: Build and maintain a structured product knowledge base (markdown/JSON) that AI can use to generate content, collateral, and enablement materials.
- Go‑to‑Market & Launch: Plan launches, craft battlecards, competitive content, and outbound enablement across marketing, sales, and product.
- Internal Enablement & Readiness: Scale product training for Sales, Support, and Ops with AI-assisted workflows and updated messaging based on feedback.
Job Description
Responsibilities
- Own the positioning and messaging for Asure’s core product suite — developing clear, differentiated narratives that resonate with buyers, users, and internal stakeholders.
- Translate product capabilities into outcome-driven language that works across every channel: web copy, sales decks, email campaigns, one-pagers, and more.
- Codify buyer personas, use cases, jobs-to-be-done, and competitive positioning as structured markdown documents and JSON files — building a living product knowledge infrastructure that AI tools can draw from to generate content, collateral, and enablement materials at scale.
- Partner with the Director of Product Marketing to ensure consistency and alignment across the full product narrative, and keep the knowledge infrastructure current as products and markets evolve.
- Work directly with sales teams to build the tools and resources they need to have great conversations and win more deals — battlecards, competitive intelligence, objection handling guides, demo scripts, pitch decks, and product one-pagers.
- Build prompt-driven workflows that generate, update, and personalize enablement materials from the structured product knowledge base — so when a product changes, the downstream materials can refresh from a single source of truth rather than requiring manual rework across every asset.
- Stay close to the sales floor: join calls, listen to objections, track win/loss patterns, and feed what you learn back into messaging and the knowledge infrastructure.
- Partner with Learning & Development to institutionalize product training and sales readiness at scale, so enablement doesn’t depend on you being in every room.
- Own internal readiness for the products in your portfolio — ensuring that Asure’s own employees, including customer support reps and internal operations teams, understand and can confidently use the products they work with every day.
- Leverage the structured product knowledge infrastructure to generate internal-facing training materials, FAQs, change management communications, and onboarding content — using AI to produce at a pace and scale that manual content creation can’t match.
- Treat internal enablement with the same rigor as external go-to-market — because at Asure, our people are among our most important product stakeholders.
- Partner cross-functionally with Operations, Customer Support, and L&D to coordinate rollouts and ensure product changes land smoothly across the business.
- Own the go-to-market execution for product launches, updates, and feature releases within your portfolio — coordinating across marketing, sales, product, and operations to ensure launches land with impact.
- Use AI-assisted workflows to accelerate launch asset production — generating first drafts of launch copy, internal announcements, sales briefs, and enablement materials from structured product knowledge, then editing to final rather than writing from scratch.
- Develop launch plans that cover both external market activation and internal readiness, so no team is caught off guard when something ships.
- Measure launch performance and feed learnings back into the knowledge infrastructure to continuously sharpen future positioning and campaigns.
- Monitor the competitive landscape across your product areas and maintain current competitive positioning and battlecard content as part of the living product knowledge infrastructure.
- Use AI-powered tools to track competitor moves, aggregate market signals, and surface insights faster than manual research allows — then synthesize those signals into actionable recommendations for messaging, positioning, and product direction.
- Synthesize customer feedback and win/loss data into structured insights that sharpen how Asure sells and how the product evolves.
- Be the team’s resident expert on how Asure’s products compare — and how to win.
- Bachelor’s degree preferred; equivalent experience considered.
- 3+ years of experience in product marketing, preferably in a B2B SaaS or technology environment.
- Strong writing and communication skills — you can take a complex product and make it sound essential, not complicated.
- Experience producing sales enablement materials that sales teams actually use: battlecards, one-pagers, pitch decks, and competitive guides.
- Comfortable working directly with sales teams — you don’t need a layer of management between you and the people you’re enabling.
- Fluency with AI tools for content production, research, and workflow automation — and a genuine enthusiasm for building AI-native product marketing systems, not just using AI as a drafting shortcut.
- Familiarity with structured content formats (markdown, JSON) and an understanding of how structured knowledge enables AI-assisted production at scale.
- Experience with or strong aptitude for internal enablement and org readiness — understanding that great product marketing serves internal audiences as much as external ones.
- Ability to manage multiple products and workstreams simultaneously without losing quality or attention to detail.
- Collaborative and cross-functional by nature — you build trust quickly and know how to get things done through influence.
- HCM, HR tech, or payroll industry experience is a strong plus.
- Familiarity with HubSpot, Salesforce, or similar platforms preferred.
- Medical, Dental, Vision, HSA, FSA- All effective on day 1!
- Company paid Basic Life Insurance, A+D, Long-Term Disability, and Short-Term Disability
- 401K Program with 3% safe harbor contribution
- Employee Stock Purchase Program
- Fitness Reimbursement Program
- Self-Managed PTO
- Our Mission To provide Human Capital Management (HCM) software and services that help companies grow, while nurturing a culture of growth around us. - Helping customers grow by getting the most from their human capital. - Helping our employees grow personally and professionally. - Growing relationships in our communities that inspire goodness. - Grow shareholder value
- Our Vision Be the most trusted Human Capital Management resource to entrepreneurs everywhere.
- Our Values Reflect who we are and what we stand for as a company. - Embrace Change - Lead with Integrity - Own the Outcome - Deliver Awesome - Be a Good Human
Asure Software
Asure (NASDAQ: ASUR) sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality. We help more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money and technology toward growth. Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance. Our Asure HRServices offering ranges from online compliance tools to a fully outsourced HR department.
