Responsibilities

• Product storytelling and messaging that resonates with medical education audiences, ensuring consistency across channels.
• Go-to-market plans with product, sales, and KPIs; analyze launch effectiveness.
• Campaign planning with growth marketing and brand partners to drive demand and revenue; track results.
• Understand market needs, personas, and guide social proof, webinars, and thought leadership content.
• Partner with sales enablement to develop collateral and resources that support pipeline growth.

Requirements

• High school diploma or GED; Bachelor’s degree preferred or equivalent experience.
• 3+ years of B2B marketing experience.
• Knowledge of product marketing, GTM strategies, messaging, and segmentation.
• Healthcare, SaaS, or education technology experience a plus.
• Experience creating and implementing marketing plans that drive demand and trust.
• Experience managing campaigns on time and on budget.
• Excellent people and influencing skills for cross-functional collaboration.
• Strong project management and prioritization abilities.
• Exceptional written, verbal, and presentation skills; ability to tailor messaging.
• Strategic thinker with analytics; understands features versus value; travel up to 10%.

Benefits

• Flexible and generous paid time off
• Competitive medical, dental, vision and life insurance
• 401(k) employer matching program
• Parental leave
• Wellness resources
• Charitable matching program
• On-site workout facilities (Leawood, Gilbert, Burlington)
• Community outreach groups
• Tuition reimbursement