Product Marketing Manager - Apparel

Portland, OR (Hybrid)

Salary Not AvailableSenior Level8+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

This role centers on outdoor apparel product marketing, GTM leadership, and leveraging consumer insights to guide product development and lifecycle management. Candidates should have 8+ years of marketing experience in active outdoor gear, plus a relevant degree. Strong cross-functional collaboration and data-driven decision making are essential.

Job Description

Responsibilities

  • Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
  • Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.
  • Consumer & Market Insights: Analyze outerwear and sportswear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
  • Product Lifecycle Management: Oversee the full lifecycle of outerwear and sportswear products—from concept to launch, ensuring alignment with brand and long-term business goals.
  • Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
  • Cross-Functional Collaboration: Work closely with Consumer Insights, Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
  • Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.
Columbia Sportswear Company logo

Columbia Sportswear Company

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit. Over the last 80 years, Columbia and our family of brands, Sorel, prAna, and Mountain Hardwear, have grown to over 10,000 employees and proudly sell products in over 100 countries. At Columbia, we're as passionate about the outdoors as you are. And while our gear is available around the world, we're proud to be based in the Pacific Northwest where the lush forests, snow-covered mountains, rugged coastline, and wide-open spaces serve as our playground. This is where we hike, fish, hunt, camp, climb, shred, paddle, golf, run, and just enjoy the fresh air with friends. We hope to see you out there.Columbia Sportswear Company (the “Company”) is now using LinkedIn's AI Assistant technology as part of our recruiting process (see LinkedIn’s terms and conditions). This innovative tool helps enhance efficiency, improve candidate matching and streamline the recruitment process. However, to ensure fairness, a member of the Company’s recruiting team will be involved in every step of the recruiting process. By proceeding with my application, I acknowledge I have read and understand my personal information is processed in accordance with the Company's Applicant & Employee Privacy Notice. LinkedIn Terms & Conditions: https://www.linkedin.com/legal/jobs-terms-conditionsCSC Applicant & Employee Privacy Notice: https://www.columbiasportswearcompany.com/privacy-policy

Founded in 1994
Portland, Oregon, USA
7.7K employees (791 in marketing)

Traffic Signals

Monthly Visitors
11.9K
Traffic Source Mix
Search
35.2%
Direct
46.7%
Referral
9.4%
Social
7.4%
Paid
1.2%

Headcount Trend

Current headcount: ~7.7K

Marketing Team

Marketing Team Size
520 (7% of company)
Median Career Experience
15 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

Recent News