Responsibilities

• Go-to-Market & Launches: Project manage cross-functional teams to plan and execute launches for new product features, service offerings, and changes in go-to-market strategy, working with product, marketing, sales, customer success, and leadership.
• Go-to-Market & Launches: Write product release materials, demo scripts, and knowledge center articles, serving as the product team’s voice to marketing, sales, solutions engineering, customer success, and leadership.
• Go-to-Market & Launches: Track launch impact, win rates, and sales asset usage to refine positioning and enablement.
• Positioning & Competitive Intelligence: Maintain mastery of Anza’s value proposition and create audience-appropriate messaging for each product and persona.
• Positioning & Competitive Intelligence: Develop and maintain customer persona segmentation.
• Positioning & Competitive Intelligence: Lead competitive positioning, maintaining a current understanding of Anza’s competitive landscape.
• Sales Enablement & Training: Train sales, solutions engineering, marketing, and customer success teams on releases, messaging, and proof points.
• Sales Enablement & Training: Serve as the daily point person for sales on the demo environment, positioning, and customer proof points.
• Customer Proof Points & Webinars: Conduct customer interviews and develop customer proof points, including case studies, testimonials, references, and videos, partnering with the content writer on case study drafts.
• Customer Proof Points & Webinars: Build and maintain a library of customer proof points organized by vertical, persona, and success metric.

Requirements

• Bachelor’s degree
• 3-5 years of B2B SaaS product marketing experience, including owning launches or releases end-to-end

Preferred

• 2+ years of solar or energy storage industry experience

Benefits

• Anza uses an internally equitable and externally competitive total cash approach to compensation. Our benefits package includes medical, dental, vision, health, life, and disability insurance; a comprehensive wellness program; 401(k) plan with company match and immediate vesting; continuing education and professional development assistance; and self-managed flexible work schedules and time-off policies.