Responsibilities

• Own end-to-end go-to-market for a set of Anrok products and features, from positioning and launch through adoption and revenue impact, working across product, sales, and marketing.
• Develop and evolve the positioning, messaging, and value propositions that set Anrok apart, making complex tax infrastructure clear, credible, and hard to ignore for buyer personas across the commercial, mid-market, and enterprise segments.
• Maintain the messaging frameworks and positioning documents that serve as the single source of truth, so the whole organization stays consistent across every channel, campaign, and customer touchpoint.
• Own a segment of sales enablement: build the assets sellers actually use (decks, one-pagers, battle cards, demo scripts, objection-handling guides) and the training that makes them stick, all grounded in how buyers really evaluate, so sellers handle objections, beat competitors, and move deals.
• Turn customer proof, wins, and references into evidence that sharpens messaging and fuels the funnel.
• Serve as the internal voice of the market, translating customer feedback, competitive analysis, and market trends into clear recommendations, and partnering with product managers to shape roadmap priorities.
• Define and track the metrics that prove product marketing's impact, including pipeline influenced, win rates, sales asset utilization, feature adoption, and time-to-first-value, and use them to guide strategy.

Requirements

• 4+ years of product marketing experience ideally in SaaS, fintech, or infrastructure with proven track record of driving measurable GTM success and revenue impact in fast-paced, high-growth environments
• Expertise in product positioning and messaging frameworks, with demonstrated ability to translate technical capabilities into compelling customer value for B2B audiences, particularly in complex or technical product categories
• Strong sales enablement experience with concrete examples of creating assets that sales teams actively use and that demonstrably improve win rates, deal velocity, or average deal size
• Project management and cross-functional leadership skills, with ability to drive initiatives from strategy through execution without extensive direction or hand-holding
• Outstanding written and verbal communication skills, with portfolio of messaging frameworks, positioning documents, or customer-facing content that showcase your craft
• Analytical mindset with experience defining success metrics, building dashboards, tracking performance data, and using insights to iterate on strategy and improve outcomes
• Self-starter mentality who thrives in ambiguity, proactively identifies problems before being asked, and can independently prioritize competing demands based on business impact
• Experience in fintech, compliance, or other technical B2B SaaS categories where buyer education and trust-building are critical to the sales process

Benefits

• The equity upside of an early-stage startup with the product-market fit of a later-stage company.
• Daily lunch and snacks for those working out of our office hubs.
• Medical, dental, and vision insurance covered 100%.
• One Medical membership covered, flexible sick benefits, and more.
• Annual learning and development stipend for books, online courses, and conferences, as well as a curious team to share your learnings with.
• Home internet reimbursement stipend.
• Wellness reimbursement program.
• Annual team off-sites and in-person opportunities around our growing Anrok hubs.
• Home office setup stipend to ensure you have the equipment you need to thrive at work.