Product Marketing Manager

Superior, WI (Hybrid)

$83K/yr – $97K/yrMid Level5+ years expFull time

Posted 1 day ago

Job Summary

Owns portfolio strategy and lifecycle from concept to market, leading cross-functional launches and ongoing portfolio performance analysis to drive improvements in product strategy, pricing, and market plans.

  • Oversees portfolio planning and pricing strategy
  • Leads cross-functional launches through Stage Gate
  • Drives market insights and lifecycle management

Job Description

Responsibilities

  • Portfolio Strategy & Planning
  • Execute product portfolio strategy aligned with the Company's business goals and market trends.
  • Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to the product portfolio, pricing strategy and market product plan.
  • Manage a variety of projects of varying complexity.
  • Product Lifecycle Management
  • Lead product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
  • Collaborate with, and lead cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.
  • Market Analysis and Research
  • Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
  • Analyze market data to shape product positioning, marketing strategies and identify opportunities for portfolio growth.

Requirements

  • Bachelor's degree in marketing, business management, product management, or related field
  • Minimum of 5 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job.
  • Experience working in lubricants, grease, specialty chemicals, or related industry.
  • Analytical and strategic thinking skills
  • Strong knowledge of marketing trends, best practices, and resources
  • Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position
  • Strong knowledge of common financials; cost of goods sold, gross margin, etc.
  • Excellent communication and interpersonal skills
  • Detail oriented with excellent organization and project management abilities
  • Self- motivated with the ability to work collaboratively in a fast-paced environment

Preferred

  • Master of Business Administration degree (MBA)
  • Experience supporting technical products and developing customer-focused value propositions.

Benefits

  • Benefits: - Paid time off and paid holidays each year - Employee bonus program - 401(k) with company match - Paid life, short-term disability, and long-term disability insurance - Competitive health benefits - Health savings account (HSA) and flexible spending account (FSA) options - Affordable group dental, vision, critical illness, and accident insurance - Employee discount on product - Corporate gym membership
AMSOIL INC. logo

AMSOIL INC.

AMSOIL INC. specializes in developing synthetic lubricant technology designed for those who demand the best. Our full line of synthetic lubricants delivers exceptional wear protection, allowing customers to harness the full potential of their cars, trucks, motorcycles, industrial machinery and anything else they ride, drive or operate. By guarding against wear, reducing maintenance and increasing fuel efficiency, AMSOIL synthetic lubricants help millions of people worldwide get the most out of their vehicles and equipment while saving time and money. AMSOIL founder and industry pioneer Al Amatuzio began commercially selling synthetic motor oil for automotive use in 1968. In 1972, a breakthrough came when AMSOIL 10W-40 Synthetic Motor Oil became the first synthetic motor oil in the world to meet American Petroleum Institute service requirements. It outperformed conventional oils on all counts, signaling a new age in lubrication science. We’ve remained loyal to our founding principles of excellence, integrity and innovation ever since. Our customers look to AMSOIL for synthetic lubricants that offer innovative answers to the greatest challenges their vehicles and equipment present. To prove product performance, we test products in our mechanical and chemical labs, in addition to using field trials involving the most demanding applications, including taxi fleets, over-the-road transports, wind turbines and racing vehicles. AMSOIL synthetic lubricants are formulated, blended and packaged in the USA. Domestically, we maintain 13 distribution centers strategically located throughout the United States and Canada. Our network of independent AMSOIL Dealers provides coverage in the U.S. and Canada, while AMSOIL products are available in more than 80 countries as we continue to add new partners worldwide. We remain steadfast in our commitment to developing synthetic lubricants that help our customers get the most out of their vehicles and equipment.

Founded in 1968
Superior, Wisconsin, USA
963 employees (52 in marketing)

Salaries

Posted range

$83K/yr – $97K/yr

Taken straight from the job posting.

See all AMSOIL INC. salaries

Marketing Team

Marketing Team Size
52 (5% of company)
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$114.3K
Traffic Source Mix
Search
25.9%
Direct
30.5%
Referral
2.3%
Social
0.8%
Paid
0.5%

Headcount Trend

Current headcount: ~963

Recent News

AMSOIL INC. logo

Product Marketing Manager

AMSOIL INC. · Superior, WI · Hybrid