Responsibilities

• New Product Introductions (NPI) and Launch Management — 35%: Lead the development and execution of comprehensive new product launch plans for Amerlux's architectural lighting portfolio.
• Establish a structured NPI launch process with clear milestones, deliverables, accountability, and timelines.
• Partner with Product Management and Engineering to understand product features, applications, differentiation, and competitive advantages.
• Develop launch strategies that address target markets, customer segments, sales channels, positioning, and promotional activities.
• Coordinate launch readiness across Sales, Marketing, Product Management, Customer Service, and Operations.
• Ensure all product launch materials are completed, approved, and distributed before product availability.
• Organize internal product launch meetings, sales training sessions, and external launch communications.
• Manage launch schedules and monitor progress against agreed milestones.
• Conduct post-launch evaluations to assess product adoption, customer feedback, and commercial performance.
• 2. Product Positioning and Go-to-Market Strategy — 20%: Develop compelling product positioning, messaging, and value propositions for new and existing products.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred.

Benefits

• Amerlux provides a benefit platform that including health, dental, vision, prescription drug insurance, 401k with match, life, AD&D, short term disability, vacation, sick and holidays.