Product Marketing Manager

Responsibilities

• Lead go-to-market strategy and execution for key product lines and new product launches across residential and commercial business units
• Develop product positioning, messaging, and sales enablement assets that clearly communicate differentiated value to partner and end-user audiences
• Serve as the internal advocate for customer and partner needs, gathering feedback from partner-facing and end-user-facing teams to inform product development and roadmap priorities.
• Translate market intelligence, buyer insights, and competitive research into sales tools, executive content, and market-facing materials
• Build and maintain launch assets including market briefs, sales playbooks, competitive analyses, and training materials
• Coordinate across teams on launch timelines, milestone ownership, and delivery dates
• Develop insights from data that shape product and marketing strategy

Requirements

• 2–4 years of product marketing experience, or marketing experience in a technology-focused role
• Demonstrated ability to craft compelling positioning, messaging, and content
• Comfort working in a B2B2C or channel-driven business model. You understand that your audience isn't always the end user.
• Ability to understand technical product specifications and translate them into meaningful benefits for different audiences
• Strong written and verbal communication skills; you can write for a sales rep and a C-suite executive in the same week
• Genuine interest in IoT, SaaS, and connected technology markets
• Ability to manage projects independently from start to finish
• Bachelor's degree required; focus in business, engineering, or a related field is a plus

Benefits

• medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match
• paid vacation that increases with tenure
• paid holidays
• wellness time
• paid maternity and bonding leave
• company-paid disability and life insurance
• all within a collaborative and casual work environment