Responsibilities

• Own product and solutions messaging and content for Agora’s portfolio across RTC and Conversational AI
• Develop sales playbooks with clear, differentiated value propositions and narratives for sales-aligned, priority markets and use cases
• Originate core product marketing content, including solution briefs, product one-pagers, pitch and demo decks, sales playbooks, competitive battlecards, and FAQs
• Lead GTM planning for new products, features, and solutions: define objectives, audiences, positioning, launch plans, and recommended pricing and packaging inputs
• Partner with Product Management to shape roadmaps through market and customer insight, persona definition, and business case development
• Build and maintain sales and partner enablement programs and assets, and deliver live enablement sessions that equip the field to sell Agora’s products and solutions confidently
• Conduct ongoing market, customer, and competitive research; distill findings into actionable insights and recommendations for leadership and product teams
• Collaborate with growth and field marketing to ensure message consistency and product clarity across the website, campaigns, events, and content programs
• Define and track key product marketing KPIs (launch impact, pipeline and revenue influence, message pull-through, win/loss themes, content usage) and drive continuous improvement
• Act as a visible evangelist for Agora’s category, products, and solutions through executive briefings, webinars, events, and internal forums

Requirements

• 5+ years of direct product marketing experience for a B2B SaaS or PaaS company, with significant exposure to developer platforms, SDKs/APIs, or cloud infrastructure
• Proven track record owning competitive positioning, messaging, and GTM for developer-first products and driving successful launches and adoption.
• Strong technical fluency in concepts such as real-time voice and video, low-latency streaming, SDKs and APIs, and AI/ML-powered capabilities (LLMs, STT/TTS, RAG is a plus)
• Demonstrated ability to independently create high-quality, developer-first product marketing content across formats (decks, briefs, playbooks, battlecards)
• Experience partnering closely with Product Management, Sales, and Solutions Architects to shape offerings, enable the field, and influence roadmap decisions
• Strong analytical and synthesis skills, with experience leveraging market research, customer feedback, and win/loss data to guide strategy
• Excellent written and verbal communication skills, with the ability to adjust depth and framing for developers, product leaders, and senior business stakeholders
• Comfortable operating in a fast-paced, global environment and managing multiple priorities and stakeholders
• This is a hybrid role and must be present in our physical office 3x weekly generally Tuesday- Thursday.

Preferred

• Experience at a leading Conversational AI, RTC, or CPaaS company
• Experience supporting and enabling technical audiences such as developers and software architects
• Familiarity with sales and enablement tools (e.g., Salesforce, Gong, Highspot/Seismic) and how to use them (or rebuild them with AI) to drive insights and adoption