Product Marketing Manager at Affirm | USA | $164K/yr – $245K/yr

Affirm

Product Marketing Manager

USA (Remote)

$164K/yr – $245K/yrMid Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own product marketing that ties strategic product insight to cross-functional GTM and scalable adoption, focused on merchant engagement, executive-facing storytelling, and alignment with sales, CS, and partnerships.

Shape Product Strategy Through Insights: Use customer research, competitive intelligence, and market trends to inform prioritization.
Lead GTM Strategy and Execution: Own end-to-end launches, create value propositions, segmentation, cross-functional alignment, and measure success to drive adoption.
Accelerate Product Adoption and Growth: Design programs with Sales, CS, Enablement, and Partnerships to scale merchant engagement and optimize usage.

Job Description

Shape Product Strategy Through Insights: Partner with Product to identify opportunities and use customer research, competitive intelligence, and market trends to inform prioritization.
Lead GTM Strategy and Execution: Own end-to-end launches with value propositions, segmentation, cross-functional alignment, and success measurement to drive adoption.
Accelerate Product Adoption and Growth: Design programs with Sales, Customer Success, Enablement, and Partnership to scale merchant engagement and optimize usage.
Enhance Strategic Client Engagement: Develop messaging for key client moments and translate product vision into external narrative to strengthen partnerships.
Operate with Agility and Drive Execution: Navigate ambiguity, manage multiple priorities, and maintain momentum through planning and execution.
Leverage Business and Product Acumen: Understand revenue and cost drivers to shape GTM and product decisions aligned with company goals.
Collaborate Across Teams to Drive Alignment: Build relationships with Product, Sales, CS, Analytics, and others to ensure GTM and product plan alignment.
Be a Culture Carrier: Foster collaboration, transparency, and innovation while promoting open communication and risk-taking.

Affirm

3.9 Glassdoor

At Affirm, we’re using today’s technology to bring significant disruptive innovation to the financial industry. We focus on improving the lives of consumers by delivering simple, honest and transparent financial products. We have roles across a variety of teams, including engineering, product, finance, operations, revenue, marketing, people and more.A note to applicants: Fake job and recruiting scams are on the rise. Affirm will never ask you to pay any upfront fees or send you any checks to purchase equipment during any part of the recruiting process. Affirm only uses legitimate company email address domains (either “@affirm.com” or "@us.greenhouse-mail.io”) to communicate with candidates via email. Affirm is also proud to be a remote-first company! Attracting great people starts by finding talent in different places. That's why we built remote work into the DNA of how we do business—but if an office space is more your style, we have offices in Chicago, New York City, Pittsburgh, San Francisco, Seattle, Toronto, Warsaw, Madrid and London.Not to mention we have comprehensive and award-winning benefits that were made for you.Interested in learning more? Check out our careers page and apply today!Visit affirm.com/careers for more information.

Founded in 2012

San Francisco, California, USA

3K employees (169 in marketing)

www.affirm.com/careers

73% recommend to a friend

84% CEO approval