Responsibilities

• Define the product and marketing strategy for a component of OpenAI’s advertising business in partnership with cross-functional partners
• Develop a deep understanding of advertisers through customer research, market analysis, and competitive insights, identifying opportunities to improve positioning, adoption, and product-market fit.
• Own positioning and messaging for your product area, translating complex capabilities into compelling narratives for different advertiser audiences and use cases.
• Partner with Product and Engineering to bring advertiser needs and market insights into roadmap discussions and product decisions.
• Develop and drive go-to-market plans for new products and features, owning marketing execution from planning through launch and ongoing adoption.
• Create advertiser-facing content and sales enablement materials, including product narratives, sales decks, one-pagers, FAQs, and launch communications.
• Partner with Sales, Partnerships, Data Science, and Analytics to define success metrics, assess launch and adoption performance, and turn findings into improvements.
• Surface advertiser concerns and launch risks related to performance, safety, policy, and trust, working with the relevant teams to address them in launch plans and customer communications.
• Align cross-functional partners around priorities, responsibilities, and timelines, making thoughtful tradeoffs and resolving blockers within your initiatives.
• Build repeatable approaches to launches, messaging, and enablement, sharing learnings and mentoring peers to improve the team’s storytelling and execution.

Requirements

• Have experience independently developing product and marketing strategies and bringing products to market, particularly in advertising, marketing technology, platforms, or data and AI.
• Have experience in structured problem solving environments including but not limited to strategy/management consulting, investment banking, corporate strategy and venture capital
• Understand advertiser goals and the advertising ecosystem, including measurement, targeting and relevance, creative, auctions, and performance tradeoffs.
• Can turn customer research and market insights into clear positioning, actionable go-to-market plans, and recommendations that inform product priorities.
• Communicate clearly and persuasively, translating technical concepts into differentiated customer value for a range of audiences.
• Use qualitative and quantitative evidence—including customer interviews, surveys, adoption data, and experiments—to make decisions and improve results.
• Bring structured problem solving and strong judgment to ambiguous challenges, independently setting priorities and managing initiatives from strategy through execution.
• Build effective partnerships across Product, Engineering, Sales, and other teams, influencing decisions and driving alignment without formal authority.
• Enjoy improving how teams work, sharing your expertise, and helping peers strengthen their craft.