Responsibilities

• Lead the launch process and drive the go-to-market strategy, messaging, content creation, and positioning for advertiser-facing Ads products and policies.
• Own the product narrative for advertiser tools and outbound demand, making Roblox’s advertising solutions clear, differentiated, and compelling for brands and agencies.
• Partner with Product and Engineering to drive awareness, adoption, and successful use of Ads Manager, targeting, campaign-creation tools, measurement, and other self-serve advertising capabilities.
• Develop advertiser- and agency-facing product content, education, enablement, and sales tools that accelerate adoption and help customers realize value from Roblox ads.
• Build and execute programs that increase advertiser awareness, consideration, activation, and scaled self-serve adoption.
• Stay on the pulse of the advertising, media, gaming, and technology industries; use advertiser, agency, and sales insights to inform product strategy, messaging, and go-to-market plans.
• Partner closely with Brand Partnerships and Sales to support product education, objection handling, customer feedback loops, and outbound demand-generation efforts.
• Track, analyze, and report on marketing campaigns, product adoption, and advertiser engagement; provide insights and recommendations for optimization.
• Foster deep cross-functional collaboration between Brand Partnerships, Sales, Engineering, Product Management, Product Marketing, Integrated Marketing, Communications, Events, and Creative teams. Become a trusted advisor to these teams.
• Clearly communicate advertiser product details, customer value propositions, and advertising strategy internally and externally, ensuring leadership and partners are aligned on launches and experience changes.

Requirements

• 6+ years of product marketing experience with a global technology or advertising platform, with a preference for experience in advertising, ad-tech, self-serve SaaS, commerce, or marketplaces.
• Deep experience partnering with sales, brand partnerships, agencies, or advertiser-facing teams—from product education and objection handling to gathering actionable customer insights.
• Proficiency in messaging, positioning, and marketing/content strategy for advertisers, agencies, and advertising products.
• Experience leading omnichannel marketing and demand-generation strategies, including product-led adoption and customer activation.
• Experience driving deep internal partnerships, cross-functional alignment, and stakeholder management at all levels of an organization.
• Ability to identify gaps and opportunities and influence relevant teams and executive leadership to reach resolution.
• Experience presenting at all levels of the organization, including executive leadership.
• A collaborative, perpetually curious working style with an exceptionally high degree of customer focus.
• Passion for building scaled advertising products, accelerating advertiser adoption, and growing a differentiated advertising business.