Product Marketing Manager

New York, USA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive go-to-market and bilingual messaging for new products, coordinating across product, sales, and marketing teams.

  • Plan and execute go-to-market strategies for new products.
  • Must-have: 2+ years in product marketing with GA/HubSpot/Salesforce
  • Standout: Bilingual English/Chinese messaging and cross-functional collaboration

Job Description

Responsibilities

  • Plan and execute go-to-market strategies for new products.
  • Craft persuasive bilingual (English/Chinese) product messaging.
  • Align marketing efforts across product, sales, and marketing teams.
  • Conduct market and competitor research.
  • Develop sales materials (presentations, case studies, product sheets).
  • Manage and optimize paid campaigns (Google, LinkedIn, Baidu).
  • Analyze performance data to enhance results.
  • Manage bilingual social media and content channels.

Requirements

  • Bachelor’s in Marketing, Communications, or related field
  • 2+ years of product marketing experience
  • Proficiency with Google Analytics, HubSpot, Salesforce, or similar tools

Preferred

  • Master’s in Marketing, Communications, or related field (a plus)
  • Bilingual fluency in English and Chinese preferred but not required
  • Bonus: SaaS, POS, or payment solutions experience

Benefits

  • A fast-paced, innovative environment where your ideas matter.
  • Hands-on experience leading marketing campaigns and go-to-market strategies in international markets.
  • A collaborative team culture that encourages creativity and autonomy.
  • Competitive pay with a base salary and annual performance bonus.
  • Career growth opportunities with mentorship and leadership exposure.
  • Access to professional development resources, including certifications, conferences, and training.
Abacus Business Computer logo

Abacus Business Computer

Abacus Business Computer (ABCPOS) is a point-of-sale (POS) systems company based in New York City, providing one-stop solutions from POS systems to merchant services to growth marketing. ABCPOS is serving more than 6,000 customers and has 40,000 devices installed. With over 30 years in the industry, the ABCPOS system evolves from DOS to Windows and, now, providing a cloud-based system. Customers spreading from restaurants to retailers, e-commerce to franchise to international groups. For partnerships, distributions, talents, or more, please reach out to info@abcpos.com.

Founded in 1992
Great Neck, New York, USA
29 employees (6 in marketing)

Traffic Signals

Monthly Visitors
66K
Traffic Source Mix
Search
22.3%
Direct
36.5%
Referral
40.6%
Social
0.3%
Paid
0.3%

Headcount Trend

Current headcount: ~29

Marketing Team

Marketing Team Size
5 (17% of company)
Median Career Experience
8 years
Median Tenure
6.8 years