Responsibilities

• Lead go-to-market execution for product launches, feature releases, packaging updates, and integrated solutions, managing launch plans, timelines, readiness milestones, and cross-functional coordination across Product, Sales, Marketing, Partnerships, and Customer Success.
• Operationalize partner and integration launches, ensuring alignment with partner tiering, positioning standards, and co-marketing strategies while maintaining clear launch documentation and communicating risks, dependencies, and status.
• Activate messaging and positioning, translating strategic narratives into field-ready solution stories, launch kits, sales assets, and outbound messaging aligned to portfolio positioning and target audiences.
• Enable sales and customer-facing teams by developing launch materials, delivering training in partnership with Sales Enablement, and ensuring teams are equipped to support acquisition, retention, and expansion.
• Track launch performance and drive continuous improvement, monitoring KPIs such as pipeline contribution, adoption, and asset utilization, gathering field feedback, and refining launch frameworks, messaging, and workflows.

Requirements

• 3–6 years of experience in product marketing, solutions marketing, or cross-functional go-to-market roles within B2B SaaS.
• Demonstrated experience driving operational execution of complex, cross-functional product or partner-integrated launches.
• Strong ability to translate defined positioning and product capabilities into clear, field-ready messaging and enablement assets.
• Highly organized with proven project management skills, attention to detail, and the ability to manage multiple concurrent initiatives.
• Analytical mindset with comfort tracking performance and optimizing execution.
• Excellent written and verbal communication skills with the ability to create clarity across diverse stakeholders.
• Demonstrated experience leveraging AI tools and technologies to improve workflows and enhance efficiency.

Benefits

• Health Insurance Coverage: We offer our 8Team a variety of medical, dental, and vision plans, designed to fit your needs, including a 100% company-paid HDHP plan for employees.
• Financial perks: We offer a competitive compensation and benefits package including annual bonuses, equity options and 401(k) or RRSP if in Canada, with a company match for all team members.
• Time for what matters: Flexible Time Off, paid holidays, and a parental leave program for our new parents.
• Wellness: Wellness stipends, mental health support, and one-on-one nutrition coaching.
• Learning and Development: Continuous learning through 8am.edu, leadership programs, professional development funds, and individually focused talent development.
• Giving back to the communities around us: Participate in our charitable matching gift program, paid time off for volunteer service, and company-sponsored volunteer events (both local and virtually).
• Engagement: Virtual and in-person team-building events, quarterly award recognition through our Rise & Shine Award of Excellence Program, and our peer-to-peer appreciation platform.
• At 8am, we don’t just offer benefits - we create an environment where people can thrive, grow, and make a real impact every day.