Responsibilities

• Define and refine the ICP, buying committee, and buyer personas , spanning patient support, patient access, and insights & analytics leaders, plus commercial operations and IT leaders.
• Build one shared positioning architecture for ZAIDYN’s data unification and governance and flex it across Patient Analytics & Insights and Commercial Analytics & Insights so proof points and differentiation stay consistent while speaking to each audience’s language and stakes.
• Craft messaging that connects Patient Engagement into the same platform story, so all three solutions read as one coherent narrative rather than three separate pitches.
• Develop GTM strategy and tiered launch plans, with clear success measures, across all three solutions .
• Partner with Product Management, Sales, Industry Marketing, Demand Generation and Customer Success to align commercialization strategy and launch readiness across both product lines.
• Develop and drive adoption of high-impact enablement assets : messaging frameworks, case studies, demo flows, and battlecards , etc.
• Lead enablement sessions for AEs and customer success to build field fluency, including when to cross-sell.
• Build advocacy programs with client case studies and outcome stories from both the patient and commercial side.
• Represent the products internally and externally, through presentations, webinars, demos, and executive narratives, educating and inspiring audiences.
• Ideate, script, and record engaging product demos and videos that showcase how agentic AI turns fragmented data, patient or commercial, into trusted, governed insight.

Requirements

• 8 -11 years in B2B SaaS Product Marketing or life sciences industry. I deally experience with enterprise platforms, data/AI-driven products and life sciences technology.
• Proven experience collaborating with Product, Sales, Customer Success and Industry Marketing and Demand generation on launches and growth, with strong stakeholder managemen t .
• Deep sales enablement expertise, from narrative design to competitive storytelling and commercial acumen.
• Understanding of AI and agentic AI concepts (predictive analytics, GenAI assistants, etc.) and how to turn them into business value.
• Excellent communication skills , equally credible in a technical data-architecture conversation and in front of an executive audience.
• Creative mindset with the ability to bring ideas to life through content, video, and storytelling.
• Collaborative leader with a bias for action and curiosity.

Preferred

• Cross-functional skills development & custom learning pathways
• Milestone training programs aligned to career progression opportunities
• Internal mobility paths that empower growth via s-curves, individual contribution and role expansions

Benefits

• Perks & Benefits: At ZS, your growth matters. We offer a comprehensive total rewards package that supports your health and well‑being, financial future, time away, and professional development. With robust skills‑building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community. For details on total rewards in United States, visit ZS US office locations | Where we work | ZS.
• Hybrid working model: We are committed to giving our employees a flexible and connected way of working. A flexible and connected ZS allows us to combine work from home and on-site presence at clients/ZS offices for the majority of our week. The magic of ZS culture and innovation thrives in both planned and spontaneous face-to-face connections.
• Travel: Travel is a requirement at ZS for client facing ZSers; business needs of your project and client are the priority. While some projects may be local, all client-facing ZSers should be prepared to travel as needed. Travel provides opportunities to strengthen client relationships, gain diverse experiences, and enhance professional growth by working in different environments and cultures.
• This position is not eligible for visa sponsorship.