Product Marketing Lead

Responsibilities

• Lead the Product Marketing team, define its operating model, and clarify ownership across the Product Marketing Lead and the two PMM roles.
• Prioritize PMM resources across core products, new products, and emerging industry segments; resolve conflicts among Sales needs, industry programs, and launches.
• Set industry and product priorities with Sales and company leadership using customer insight and commercial opportunity.
• Define overall TabaPay positioning and translate a broad portfolio into a clear platform narrative.
• Develop ideal customer profiles, buyer personas, jobs to be done, value propositions, and industry-specific messaging for priority solutions and segments.
• Synthesize customer conversations, win/loss reviews, competitive research, and Sales feedback to identify where TabaPay wins and where messaging needs to improve.
• Expand the tiered product launch framework and establish launch priorities, responsibilities, milestones, and measures of effectiveness.
• Coordinate Marketing, Product, Engineering, PMO, and Sales to bring new capabilities to market with clear positioning and readiness.
• Review product adoption and new-product revenue with cross-functional partners and refine go-to-market plans based on results.
• Oversee sales training, pitch decks, one-pagers, battlecards, qualification guidance, and objection handling.

Requirements

• Experience leading a Product Marketing function and managing multiple Product Marketing Managers.
• Strong B2B fintech or payments experience and the ability to explain complex products in clear buyer-focused language.
• Demonstrated ownership of positioning, ideal customer profiles, industry messaging, sales enablement, and complex product launches.
• Ability to prioritize competing needs and influence senior leaders across Product, Sales, Marketing, and Engineering.
• Strong customer and commercial judgment informed by research, customer conversations, win/loss analysis, and performance data.

Preferred

• Experience positioning a portfolio that includes processing, banking-related, and money services solutions.
• Experience developing industry-specific go-to-market strategies for regulated markets.
• Experience establishing product adoption reviews, launch measurement, and repeatable product marketing processes.

Benefits

• 100% employer-paid health care insurance including medical, dental, vision, and life insurance (for employee only)
• Employer 401K Matching
• Generous and Flexible PTO