Product Marketing Lead

USA (Remote)

$130K/yr – $160K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and scale the product marketing engine for a data platform in AEC, turning deep technical capability into buyer value and enterprise-ready storytelling.

  • Product Packaging & Positioning: name, bundle and price-frame for each buyer segment.
  • Messaging & Enablement: craft crisp narratives and battlecards that unlock six-figure deals.
  • Thought Leadership & Systems: build the framework to scale messaging and content while driving industry credibility.

Job Description

Responsibilities

  • Own product packaging and positioning : Define how we name, bundle, price-frame, and differentiate our products for each buyer segment.
  • Craft messaging that resonates : Translate a complex platform into clear, compelling narratives that land with technical and executive buyers alike.
  • Build the sales enablement engine : Create the decks, one-pagers, case studies and battlecards that make every seller more effective.
  • Grow Speckle's thought leadership: Build on our position as a leader in bringing real data infrastructure to AEC and position us as a trusted partner as the industry navigates the AI transformation through thought-provoking content and webinars.
  • This role requires 7+ years of product marketing experience (ideally in technical, data, or platform B2B), strong writing chops, and a builder mindset.
  • We're looking for someone who thrives in ambiguity and is equally comfortable authoring the messaging themselves as they are creating the frameworks and systems that let it scale.
  • This is a hands-on, build-from-zero role. It's a good fit if you've marketed technical or data products into complex B2B buyers, can translate product capability into buyer value without hand-holding, and are as comfortable writing the words as you are building the system that scales them.
  • You'll be the connective tissue between product, sales, and the market. You'll turn a technically deep platform, currently positioned as the design intelligence layer for AEC, into crisp packaging, sharp messaging, and the sales enablement content that helps our team win six-figure enterprise deals.
  • When a member of our sales team walks into a room with a General Contractor or Engineering Service Provider, the narrative, the deck, the one-pager, and the ROI story they're carrying are yours.

Requirements

  • This role requires 7+ years of product marketing experience (ideally in technical, data, or platform B2B)
  • Strong writing chops
  • Builder mindset
  • This is a U.S.-based role. You must be located in and working from the Eastern (ET) time zone to stay closely aligned with our sales and product teams.
  • Ability to translate product capability into buyer value
  • Experience marketing to enterprise buyers with long, multi-stakeholder sales cycles

Preferred

  • Understanding of AEC, construction tech and/or infrastructure
  • Familiarity with data infrastructure, analytics, or enterprise platform products
  • Comfort with AI-driven products and the messaging nuance they require
  • Experience building marketing functions, systems, or content libraries from zero
  • Systems thinker who can balance hands-on execution with repeatable process
  • Thrives in ambiguity and gets energized by building rather than maintaining

Benefits

  • Remote-first culture : Work from anywhere with a team that values autonomy and trust.
  • Generous vacation policy: So you can disconnect and recharge.
  • In-person collaboration: We believe in the value of in-person collaboration, with frequent in-person working sessions and an annual all-company retreat.
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Speckle

4.8 Glassdoor

🚀 Our mission is to make the AEC industry better.We’re innovating across all stages of a project’s digital delivery by empowering anyone to access, share and process their creations without boundaries. Speckle is the driving force towards an open ecosystem and a better built environment.

Founded in 2019
London, England, GBR
27 employees (5 in marketing)
100% recommend to a friend
100% CEO approval

Traffic Signals

Monthly Visitors
78.4K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
27.9%
Direct
49%
Referral
16.6%
Social
2.6%
Paid
0.2%

Headcount Trend

Current headcount: ~27

Marketing Team

Marketing Team Size
3 (11% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$19M
Last Raise
$12.5M
Series Unknown, 3 months ago

Funding History

  • Apr 2026
    Series Unknown
  • Oct 2024
    Series A • $12.5M
  • Apr 2022
    Seed • $5.5M