Drive product marketing for Data Estate Modernization and Analytics on Snowflake, shaping GTM strategy and multi-wave campaigns.

Responsibilities

• Lead the LiftOff program to drive migrations to Snowflake to activate customers’ Analytics journey and accelerate their consumption.
• Define and communicate the value proposition focused on modernization outcomes and AI readiness.
• Plan and execute multi-wave program launches including customer marketing activities such as webinars and events.
• Align co-marketing motions with partners and create partner ready assets to scale the program.
• Enable field and partners with TCO/ROI frameworks, qualification guides, customer stories to accelerate pipeline.
• Track and measure the program success, leverage customer, partner and field feedback and success metrics to refine messaging and execution.
• You will be at the forefront of a groundbreaking shift, crafting the narrative for how customers can transform unstructured data—including text, images, and audio—into actionable intelligence.
• Build and execute a go-to-market strategy and innovative programs and campaigns that position Analytics on Snowflake as the leader
• Collaborate cross-functionally with demand generation, content marketing, sales, product management, Alliances and other teams to build alignment around go-to-market plans
• Execute and be accountable for the success of go-to-market campaigns
• Communicate customer requirements and provide input to product management on product enhancements and future product direction
• Develop market/competitive intelligence, acting as our thought leader and expert

Requirements

• 15+ years in product marketing, cloud marketing, or technical GTM roles.
• Strong storytelling skills with the ability to simplify complex technical concepts into outcome‑driven narratives.
• Proven success driving cross‑functional programs with sales, engineering, and partners.
• Ability to manage multiple launches and GTM motions simultaneously.
• Familiarity with migration patterns, modernization frameworks, and cloud adoption programs.
• Experience landing large‑scale programs across diverse markets and customer segments.
• Cross-functional team management and organizational skills, influence without authority, including senior management
• Excellent communication skills, and can engage internal leaders/teams across functions and external stakeholders
• Strong written communication skills and ability to synthesize complex information into clear and concise presentations and plans
• Demonstrated track record of building and executing successful go-to-market programs and campaigns