Product Marketing Lead

USA (Remote)

$125K/yr – $182K/yrSenior Level8+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and align product messaging for enterprise buyers while shaping pricing and packaging through competitive insights, and deliver assets and programs that drive value for clients and fans.

  • Positioning and GTM: own differentiated messaging for enterprise audiences and their fans.
  • Pricing strategy: leverage market and competitor insights to drive pricing and packaging for new and existing products.
  • Asset creation and cross-functional enablement: collaborate with Product, Marketing, Sales, CS and Analytics to land assets and programs that scale.

Job Description

Responsibilities

  • Craft differentiated, unified positioning, messaging, RTBs and go-to-market plans for our product solutions, with a prioritized focus on our enterprise audiences and their fans
  • Develop a comprehensive understanding of product offerings for both clients and fans, a deep understanding of our client base and their core needs, our differentiators v. key competitors, and the biggest opportunities for us to grow
  • Create programs and content that help our clients and their fans get the most value out of SeatGeek products
  • Contribute to core sales and marketing assets such as pitch decks, case studies, one-pagers, and more
  • Maintain strong relationships with XFN partners to both enhance their work and successfully complete your own, including Product, Marketing, Comms, Sales, Client Success, Analytics, and Finance
  • Leverage competitive and customer insights to drive pricing and packaging for new and existing products

Requirements

  • 8+ years of product marketing experience
  • Experience leading or contributing to pricing initiatives, including taking new pricing or packages to market
  • Proven track record of taking high-profile products and features to market for growth companies with business and consumer audiences
  • Ability to articulate the essence of complex products and the value they create; develop a strong messaging hierarchy and effective content strategy plan
  • Willingness and know-how to quickly, and deeply, understand the market (live event technology), our customers (teams, leagues, artists and fans) and competition
  • Excellent written and verbal communication skills; comfortable presenting and sharing work with leadership
  • Proactive self-starter with an ownership mentality; solutions over problems, north-star over specific roadmap, balancing analytical skills with gut decisions

Benefits

  • Equity stake
  • Discretionary annual bonus
  • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
  • A WFH stipend to support your home office setup
  • Unlimited PTO
  • Eligible for the SG discretionary annual bonus based on individual and company performance
  • Up to 16 weeks of fully-paid family leave
  • 401(k) matching
  • Student loan matching program
  • Health, vision, dental, and life insurance
SeatGeek logo

SeatGeek

Help the world experience more live.SeatGeek was built in 2009 as the only mobile ticketing marketplace created with fan experience top of mind. We’re transforming the way fans buy and sell their tickets to their favorite live events across sports, music, and theater.While we humbly believe we have the best consumer technology on the market, our mission goes beyond that – by bringing a technology-first approach to an entire industry sorely in need of a better solution, we aim to be a force for good in live entertainment.SeatGeek’s acquisition of TopTix marks our entrance into the primary market. From then on, we began providing the premier primary ticketing solution on the market, a perfect complement to our best-in-class consumer tech. Now our mission goes beyond the fan experience and brings power, control, and flexibility to rightsholders - reinventing live entertainment for the modern, mobile era. Looking to join us at SeatGeek? Apply through LinkedIn or our Jobs Page via our website. If you are contacted about a job at SeatGeek, please verify by reviewing the sender’s email (ex. bobsmith@seatgeek.com).

Founded in 2009
New York, New York, USA
781 employees (77 in marketing)

Traffic Signals

Monthly Visitors
24.9M
Monthly Google Ads Budget
$1.7M
Traffic Source Mix
Search
48.1%
Direct
44%
Referral
6.4%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~781

Marketing Team

Marketing Team Size
44 (6% of company)
Median Career Experience
8 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$400.1M
Last Raise
$238M
Series E, 4 years ago

Funding History

  • Aug 2022
    Series E • $238M
  • Jan 2020
    Series Unknown
  • Apr 2017
    Series D • $57M

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