Product Marketing Lead

El Segundo, CA (On-site)

Salary Not AvailableSenior LevelFull time

Posted 7 weeks ago

Job Summary

Own the product marketing strategy for complex or consumer-facing products and lead cross-functional go-to-market workstreams from positioning to launch.

  • Positioning and messaging that resonance with customers
  • Go-to-market planning and execution across product, design, and brand
  • Cross-functional leadership to align stakeholders and ship launches

Job Description

Requirements

  • 10+ years of product marketing experience, including leading go-to-market for complex or consumer-facing products.
  • A track record of crafting positioning and messaging that has measurably shifted how customers understand a product.
  • Strong strategic instincts paired with genuine execution chops — you can set direction and ship the work.
  • Excellent written and verbal communication; you can make the complicated feel clear and the technical feel human.
  • Demonstrated ability to lead cross-functional initiatives and influence without authority across product, design, and brand teams.
  • Comfort with ambiguity and a bias toward action in a fast-moving environment.
  • Genuine curiosity about customers and a habit of grounding decisions in their needs.

Preferred

  • Experience marketing hardware, connected products, or products with both physical and software components, preferred
  • Background in automotive, consumer technology, energy, or another mission-driven category, preferred
  • Experience building and mentoring product marketing teams, preferred

Benefits

  • The offer a comprehensive package of benefits for full-time and part-time employees, their spouse or domestic partner, and children up to age 26, including but not limited to paid vacation, paid sick leave, and a competitive portfolio of insurance benefits including life, medical, dental, vision, short-term disability insurance, and long-term disability insurance to eligible employees. You may also have the opportunity to participate in Rivian’s 401(k) Plan and Employee Stock Purchase Program if you meet certain eligibility requirements. Full-time employee coverage is effective on their first day of employment. Part-time employee coverage is effective the first of the month following 90 days of employment. More information about benefits is available at rivianbenefits.com.
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Rivian

3.5 Glassdoor

Doing something different is never easy. It requires courage, optimism and grit. Core to our mission is building a team of adventurous individuals determined to make a positive impact on the world. This means challenging ourselves constantly. Stretching beyond the bounds of conventional thinking. Reframing old problems. Seeking new solutions. And operating comfortably in a space of uncertainty. While our backgrounds are diverse, our team shares a love of the outdoors and a desire to protect it for future generations. Do you like doing the impossible? We’d love to hear from you.

Founded in 2009
Irvine, California, USA
12K employees (382 in marketing)
60% recommend to a friend
69% CEO approval

Salaries

Product Marketing Lead median pay in the United States

$184K/yr

Most pay falls between $156K and $200K. Based on 34 salaries.

See all Rivian salaries

Funding

Total Funding
$21.9B
Last Raise
$1B
Post IPO Equity, 9 months ago

Funding History

  • Jun 2025
    Post IPO Equity • $1B
  • Nov 2024
    Post IPO Debt • $6.6B
  • May 2024
    Grant • $827M

Traffic Signals

Monthly Visitors
1.4M
Monthly Google Ads Budget
$22.9K
Traffic Source Mix
Search
44.6%
Direct
45.3%
Referral
5.4%
Social
3.5%
Paid
1.1%

Headcount Trend

Current headcount: ~11.8K
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Product Marketing Lead

Rivian · El Segundo, CA · On-site