Product Marketing Lead, Ring Business & Amazon Key at Ring | Austin, TX | $155K/yr – $210K/yr

Product Marketing Lead, Ring Business & Amazon Key

Austin, TX (On-site)

$155K/yr – $210K/yrSenior Level7+ years expFull time

Posted 5 months ago

Drive go-to-market strategy and product storytelling for new launches with data-driven customer insights and cross-functional content work.

Own go-to-market planning and PDP/PSP content aligned to segmentation and messaging.
Must-have: 7+ years marketing experience with experience launching new products.
Standout: Proven cross-functional launch work at scale and data-driven decision making.

Lead go-to-market strategy: Create the plan to bring new products to life, including the customer segmentation, targeting, positioning, messaging, and activation plan.
Create compelling product storytelling: Build the strategy to find the right way in with our customer segments. Lead the cross-functional development of product detail pages (PDP), selling points (PSP), articles, and other content to engage with customers.
Understand our customers deeply: Drive consumer insight generation and develop/refine customer personas to inform product and marketing strategies.
Report on product insights: Deliver quarterly reports on product performance, customer satisfaction, and key insights to inform future strategies.

7+ years of professional non-internship marketing experience
Experience using data and metrics to drive improvements
Experience building, executing and scaling cross-functional marketing programs
Experience in launching new products
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Learn more.