Product Marketing Lead

Responsibilities

• Lead Freight Marketing: Own the marketing strategy for Freight, identifying growth opportunities, setting priorities, and driving commercial impact.
• Shape the Future of Parade: Lead the GTM strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth.
• Own B2B Product Marketing: Drive positioning, messaging, and product launches that differentiate our products and accelerate adoption.
• Orchestrate Marketing: Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results.
• Get Close to Customers: Lead customer research, interviews, and competitive analysis to uncover insights that shape product and GTM strategy.
• Write Exceptional Copy: Turn complex technology into clear, compelling messaging across campaigns, launches, sales materials, and customer communications.
• Drive Commercial Success: Equip Sales and Customer Success with the messaging, insights, and tools to win, retain, and grow customers.
• Push the Boundaries of AI: Build AI-powered workflows, experiment with emerging tools, and transform how we research, create, and execute.
• Own Business Outcomes: Measure impact across acquisition, activation, retention, expansion, and revenue, optimizing investments to accelerate growth.

Requirements

• 7+ years of B2B product marketing , GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics.
• GM Mindset & Commercial Instincts: Understands business economics, complex B2B sales cycles, and what drives growth.
• Exceptional GTM Ownership: Leads strategy through execution, prioritizes high-impact opportunities, and delivers measurable results.
• Strategic Leadership: Owns budgets, makes smart investment decisions, and influences cross-functional teams without direct authority.
• Customer Obsession & Storytelling: Independently uncovers customer insights and translates complex products into exceptional positioning, messaging, and copy.
• AI at the Frontier: Builds with AI, experiments aggressively, and creates workflows that transform how marketing operates.
• Builder Mentality: Hands-on, resourceful, and energized by ambiguity, fast execution, and significant ownership.

Preferred

• Bonus: Experience in freight, logistics, or transportation technology.

Benefits

• Competitive salary and equity in a high-growth startup
• Multiple health benefit options
• Responsible Time Off
• 401(k) matching
• Opportunities and support for major career growth
• Annual Company offsite event (Mudfest!)