Product Marketing Lead

Florida, NY (Remote)

$180K/yr – $200K/yrSenior Level5+ years expInternship

Posted 9 hrs ago

Job Summary

Own Lumana’s go-to-market strategy and cross-functional alignment, shaping market intelligence, messaging, launches, and enablement to drive differentiated product positioning and sustained growth.

  • Own Market Strategy & GTM Direction
  • Collaborate across Product, Sales, Marketing, and CS to launch and coordinate go-to-market initiatives
  • Translate market signals into actionable strategy and compelling customer value

Job Description

Responsibilities

  • Own Market Strategy & GTM Direction
  • - Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations.
  • - Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions.
  • Own Positioning & Messaging
  • - Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments.
  • - Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit.
  • Lead Product Launches & GTM Execution
  • - Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market.
  • - Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes.
  • Drive Cross-Functional Alignment

Requirements

  • 5+ years of experience in B2B SaaS Product Marketing, with a proven track record of shaping go-to-market strategy that drove measurable business outcomes—not simply executing someone else's plan.
  • Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment where ambiguity, speed, and ownership are the norm.
  • Demonstrated ability to read market signals, customer insights, competitive dynamics, and business data to make strategic decisions with incomplete information and adapt quickly as conditions evolve.
  • Strong understanding of complex technical products, preferably within AI, computer vision, physical security, infrastructure, or enterprise software.
  • Proven success partnering closely with Product, Sales, Marketing, Customer Success, and executive leadership to align priorities, influence roadmap direction, and execute successful go-to-market initiatives.
  • Exceptional storytelling, writing, presentation, and messaging skills, with the ability to translate technical capabilities into compelling customer value.
  • Highly analytical with a strong grasp of business metrics and a bias toward action—comfortable balancing long-term strategy with hands-on execution.
  • Comfortable building from first principles, operating with limited structure, and taking ownership from initial market insight through execution.
  • Strong executive presence with the ability to influence cross-functional teams and drive alignment through credibility rather than authority.

Preferred

  • Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies.
  • Experience creating or defining new product categories or repositioning innovative products within competitive or legacy markets.
  • Familiarity with regulated industries such as government, education, healthcare, or other compliance-driven environments.

Benefits

  • What We Offer - We believe great talent deserves great support. Here’s how we invest in you:\n- Competitive Pay: Strong base salary + variable\n- Equity & Upside: Own a piece of what you're building\n- Tools that Work for You: We arm our team with top-tier tech and modern sales tools—so you can focus on closing, not admin\n- Remote-First Flexibility: Work from where you're most effective, with teammates around the globe\n- Product Influence: Your voice matters—sales feedback directly shapes our roadmap
  • For U.S.-Based Employees
  • - Health & Wellness: Comprehensive medical, dental, and vision coverage\n- Time Off: 15 days PTO, 10 paid holidays, and sick leave\n- Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup\n- Remote-Friendly: Flexible hybrid/remote work arrangements depending on location\n- Parental Leave: Paid parental leave for new parents\n- Work Setup: $500 home office stipend and top-tier equipment provided\nLumana is an equal opportunity employer\n‍ We are committed to providing equal employment opportunities to all individuals regardless of race, color, ethnicity, religion, sex, gender identity, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis protected by law.
  • - Health & Wellness: Comprehensive medical, dental, and vision coverage
  • - Time Off: 15 days PTO, 10 paid holidays, and sick leave
  • - Financial: 401(k) with 4% employer match, equity (ISO) in a fast-growing startup
  • - Remote-Friendly: Flexible hybrid/remote work arrangements depending on location
  • - Parental Leave: Paid parental leave for new parents
  • - Work Setup: $500 home office stipend and top-tier equipment provided
  • - Equity & Upside: Own a piece of what you’re building
Lumana logo

Lumana

Existing physical security systems are fragmented, complex, and reactive. Lumana challenges this paradigm by providing modern, AI-powered video security to enhance security and safety, streamline operations, and enable immediate incident response. Founded by computer vision experts, Lumana is pioneering the future of security with visual AI that provides near-human-like perception to help eliminate monitoring fatigue, false alarms, and reactive security management. Engineered to deliver a seamless AI video security experience, Lumana empowers enterprises to quickly see, understand, and respond – anywhere, anytime, from any device.Unlock the power of your visual data and see what matters at www.lumana.ai

Founded in 2021
Los Gatos, California, USA
87 employees (5 in marketing)

Salaries

Posted range

$180K/yr – $200K/yr

Taken straight from the job posting.

See all Lumana salaries

Marketing Team

Marketing Team Size
3 (3% of company)
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$64M
Last Raise
$40M
Series A, 8 months ago

Funding History

  • Jul 2025
    Series A • $40M
  • Apr 2024
    Seed • $24M

Traffic Signals

Monthly Visitors
24.3K
Monthly Google Ads Budget
$90.6K
Traffic Source Mix
Search
36.4%
Direct
46.5%
Referral
11%
Social
4.4%
Paid
1.5%

Headcount Trend

Current headcount: ~87

Recent News

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Product Marketing Lead

Lumana · Florida, NY · Remote