Responsibilities

• Own product positioning and messaging for provider-facing products and capabilities, translating complex workflows and operational improvements into clear user value
• Lead launches end-to-end, coordinating messaging, customer education, in-product communication, internal enablement, rollout strategy, and post-launch adoption
• Develop and run our product communications calendar, including feature newsletters, release announcements, customer webinars, in-product messaging, and educational campaigns
• Create practice- and organization-level communications that demonstrate how Forus is reducing work, improving medication access, and supporting better patient outcomes
• Partner with Product and Customer Success to identify underused capabilities, understand barriers to adoption, and build campaigns that drive deeper and broader usage
• Develop a deep understanding of how different provider roles, specialties, and organizations experience Forus, and bring those insights into product positioning, roadmap discussions, and customer engagement
• Measure product awareness, adoption, and engagement, using product data and customer feedback to understand what is resonating and continually improve our approach

Requirements

• 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role
• Track record of positioning and launching products, then continuing to drive understanding, adoption, and value realization after launch
• Exceptional writing and storytelling skills, with the ability to turn complex products and workflows into simple, compelling language
• Strong customer instincts and the ability to understand how different users and organizations perceive and realize value
• Analytical judgment and comfort using product data, segmentation, experimentation, and customer feedback to guide decisions
• Track record of moving quickly, finding shortcuts, and going to unreasonable lengths to deliver on goals
• High NPS with your former teammates

Preferred

Benefits

• Fully covered medical, vision, and dental insurance.
• Memberships for One Medical, Talkspace, Teladoc, and Kindbody.
• Unlimited paid time off (PTO) and 16 weeks of parental leave.
• 401K plan setup, FSA option, commuter benefits, and DashPass.
• Lunch at the office every day and Dinner at the office after 7 pm.