Responsibilities

• Positioning & Messaging – Own ICP definition, positioning, and messaging for Agentio's core product and new launche
• Translate product capabilities into clear, credible narratives and make conservative-but-confident claims that sophisticated audiences trust.
• Build and maintain messaging frameworks—personas, use cases, competitive positioning—that align with Agentio’s brand narrative.
• Product Launches & Go-to-Market – Lead end-to-end launch planning and execution: phased rollout plans, milestone definitions, exit criteria, adoption metrics, and activation strategies.
• Own the product launch calendar, strategy, and communications planning in partnership with Growth and Comms—driving clear dates and gates with a detail-oriented, data-driven approach.
• Partner with Product and Sales to ensure every launch is backed by the right narrative, the right materials, and the right timing.
• Act as the voice of the product across all stakeholders—keeping everyone aligned, informed, and moving fast.
• Sales Enablement – Ship the full enablement bundle: one-pagers, pitch decks and templates, talk tracks, demo scripts, video assets, website and email copy.
• Standardize what Sales uses and when—eliminate ad-hoc decks and inconsistent messaging.
• Serve as the bridge between Product and Sales; be the voice of the customer back to the product team.

Requirements

• 8+ years of experience in product marketing
• Proven 0→1 B2B product marketing experience; has owned launches end-to-end.
• Exceptional narrative and positioning instincts—can make complex ad-tech and AI concepts simple and credible.
• Deep understanding of the marketing and advertising industry: what drives brand decision-making, how to measure across the funnel, and how to optimize for success.
• Strong cross-functional leadership; comfortable being the single-threaded owner across Product, Sales, and Marketing stakeholders.
• Proven experience influencing product decisions in a tech-driven environment.
• Strong analytical and storytelling skills, with experience using data to guide decisions and craft compelling narratives.
• A deep obsession with using AI tools and LLMs to gain 10x leverage and automate previously-manual tasks.
• A clear, concise communication style that connects with both technical and non-technical audiences.

Preferred

• You're familiar with and passionate about the creator economy and digital advertising.
• You bring an entrepreneurial mindset, able to balance speed with strategy.
• You're laser-focused on outcomes and delivering value to users.
• You're comfortable in zero-to-one environments and thrive when you truly own the outcome.
• You're a natural leader with aspirations to grow into a leadership role.
• You're ready to roll up your sleeves, get things done, and work harder than you've likely ever worked before, but with far greater reward.
• You're a positive, honest, empathetic, and curious teammate.
• You understand that Agentio is building in-person, and is in-office 5 days/week.

Benefits

• Flexible PTO – Take the time you need to recharge
• Comprehensive Health Coverage – Top medical plan through Aetna
• Dental & Vision Plans – Protect your smile and your sight with coverage from Guardian
• 401(k) Retirement Plan – Invest in your future while you build your career
• $100 Monthly Lifestyle Credit – Use it to shop with our amazing Agentio Brand Partners
• Daily lunches and snacks in the office to keep you at your best
• Dinner provided Monday - Thursday
• Fully subsidized gold tier access on Wellhub (Includes LifeTime, Barry's, Solidcore, Headspace, etc)
• Gym in the building! – Your workout, right downstairs