Responsibilities

• Lead audience definition, value proposition, and positioning for priority products/features; align cross-functional partners on who the products are for and how we will win in the market
• Own the go-to-market strategy and launch plan for high-impact bets; coordinate in-app moments and external channels (Comms, social, Lifecycle, performance, creators) to drive awareness and adoption.
• Be the voice of the consumer by gathering consumer and market insights to help inform product decisions
• Translate strategy into clear requirements, milestones, owners, and success metrics; run effective rituals (kickoffs, status, reviews, retros) and keep documentation tight and current.
• Partner with Product to sequence experiments and announcements; use early signals to shape story, targeting, and channel mix before, during, and after launch.
• Drive cross-functional alignment across Product, Brand, Performance, Comms and, Business Development for launch readiness and on-time delivery.
• Measure impact against adoption, conversion, and awareness goals; synthesize learnings with Analytics and recommend iterations to improve performance post-launch.
• Contribute to the Product Marketing operating system: calendars, intake, templates, and playbooks that help the function scale efficiently.

Requirements

• 8+ years in product marketing, product strategy or equivalent go-to-market roles in consumer tech, gaming, or subscription products, owning positioning and launches end-to-end with demonstrable business impact.
• Proven ability to turn strategy into execution: building plans, timelines, and cross-functional workflows; identifying risks early and driving mitigation to protect delivery.
• Excellent communication and facilitation skills with senior and cross-functional stakeholders; you drive decisions, clarify trade-offs, and keep teams aligned in fast-moving environments.
• Data-informed mindset and comfort with experimentation; you define success metrics and use market and performance signals to refine strategy after launch.
• Hands-on experience collaborating with Brand, key Marketing Channels, Comms, and Product to deliver integrated launches.
• Comfort operating with ambiguity; you bring structure and focus without dulling speed or creativity.

Preferred

• Experience leading GTM for new products or categories and finding product-market fit in new segments or markets.
• Track record partnering on creator/community or strategic co-marketing programs to accelerate adoption.
• Experience coordinating multi-market launches and localization workflows with regional partners.
• Familiarity with in‑app product marketing surfaces and announcement systems, and how to sequence them with external channels.
• Background in a consumer subscription, gaming, or edtech company.