Product Marketing Lead

Responsibilities

• Manage Product Launches
• Own go-to-market plans from kickoff through post-launch, including timelines, milestones, and success metrics
• Lead cross-functional launch teams and keep Product, Sales, Marketing, and Customer Success aligned
• Define launch tiers and tailor launch activities to the size and strategic importance of each release
• Shape Product Positioning and Messaging
• Develop and own positioning, value propositions, and messaging frameworks for each product
• Define target audiences, buyer personas, and key use cases
• Translate technical capabilities into clear, customer-focused benefits
• Bring Market and Customer Insights to the Business
• Conduct customer interviews, surveys, and win/loss analyses to understand needs, motivations, and buying decisions

Requirements

• 5+ years of experience in product marketing, product management, marketing, sales enablement or
• Exceptional written and verbal skills, with the ability to make complex ideas clear and engaging
• Experience with market research, competitor analysis, and customer insight gathering
• Proven ability monitoring competitive offerings, positioning, and go-to-market strategies
• A collaborative approach and the ability to build strong relationships across teams
• Experience creating presentations, sales materials, and other marketing content
• Familiarity turning technical product capabilities into customer-focused value propositions
• A strong customer mindset, with the ability to connect business goals to meaningful customer outcomes
• Strong analytical, organizational, and project management skills

Benefits

• We also offer Medical insurance, Dental insurance, Vision insurance, Disability insurance, and Paid Parental Leave, along with a wellness reimbursement, a company-provided phone, and a personal development allowance.
• We value the time you spend away from the office with generous Paid Time Off (PTO) and observed holidays.
• To support that work, we provide competitive compensation, equity, and a 401(k) match.